IBA Bengaluru is 19th among the 42 B-Schools (out of 5000+ B-Schools in India) to get an International Accreditation By iacbe

9th IBA International Conference

Cover Photo


Conference Chair

Prof. Subhash Sharma

Director, Indus Business Academy, Bengaluru

Chief Patron

Shri. B.M.L.Jain

Chairman, Arihant Educational Research Foundation

Conference Co-Chair

Prof. Prashant Kulkarni

Asst. Professor, Indus Business Academy, Bengaluru


Shri. Manish Jain

Founder and CEO

Indus Business Academy, Bengaluru


About the Conference

PM Narendra Modi’s shock and awe demonetization announcement of Nov 8, accompanied by his pitch to go digital, makes deeper analysis on the digital ecosystem inevitable. While narrower interpretations of digital aggressiveness policy might liken it to using less cash ostensibly to eliminate corruption, the forest of digital expansiveness, however, goes far beyond.

The industrial information architecture designed for world created post Industrial Revolution is increasingly being dismantled. Internet and the accompanying digital revolution challenge this substructure significantly on account of advances in internet and telecommunications. Knowledge dominates both production and consumption substantially at the cusp of a new order of information and knowledge access, control and transfer.

Furthermore, the digital shift has upset the time-honored equilibrium of power between private corporations, civil society and governments. Access to information ceases to be the preserve of the state, yet neither the corporation nor the wide body of non-profit, nongovernmental organizations and pressure groups can claim exclusive control. Implications notwithstanding, there is uncertainty whether the  forces digitalization fortify decentralized order of information production and exchange or conversely craft a new order of information feudalism. Nonetheless, the emerging order is not technological determinism but an outcome of consumer, citizen and producer behavior reaching a tipping point facilitated by digital tools. If in more ways than one, the traditional substructures of information reflected elitist form of socio-economic discourse, sharing based production models (Wikipedia), open innovation models (P&G, IBM), user driven innovations (Google Maps, Lego Toy) and other online business models (Intuit, Amazon, E-bay) present a bottom up reaction in business thinking.

Digital technologies serve as engines of cultural innovation. Their influence stems from the virtualization of group networks and social identities like Facebook and extends to the digital convergence of textual and audio-visual media. The growth and adoption of electronic commerce gets inter-wined with the development and strengthening of intellectual property legislations. The global nature of internet is evident in the fact that while service providers are located in industrialized world, the benefits diffuse across developed and emerging countries alike. Digital expansiveness suggests strong movement towards the spread of greater competition, increased availability of choice, spirit which liberates from the lock-ins, controls that threaten to take the market into a monopoly and like. For India to emerge as a hub for the new generation digitally underpinned firms, recognition that there are subtle shifts in the way we produce and consume is imperative.

Despite uncertainty over future trends, it would be apt to explore the directions the global society, economy and polity might negotiate in the coming years. We invite you to join us in attempting to harness the unfamiliar terrain of the knowledge ecosystem.


Decoding Digital Business Landscape

It is just not existing brick & mortar business shifting their distribution online but whole set of transformations in the way the relationships across the business ecosystem are redefined & reassessed

  • Mapping the Theoretical Contextualization of the Digital Domain- From Smith to Locke to Marx to Schumpeter and Beyond
  • Historical Trajectories, Legacy Penalty, Path Dependency Information Empires & Digital Schumpeterianism
  • Negotiating the Indic Digital Expansiveness
  • Shifting Patterns in Hype Curve, New Economics of Information & Disruptive Uniformity
  • Measurement of Digital Economy & Limitations of Conventional Measures
  • Shifting Boundaries of the Firm from Industrial Age to Age of Networks
  • Altering Industry Kinetics, Reframed Models of Production and Exchange and Push Pull Tensions in Digital Business Architecture
  • Code & Data (Software/Genetic) as Raw Material for Knowledge Economy
  • Tom Sawyer Capitalism, Knowledge Economy Underliers & Digital Product Lifecycle
  • Digital Public/Club Goods & Knowledge Commons-Appropriation, Governance & Public Domain

Digital Business Models, Design & Product Development

Given the transformative & disruptive nature of knowledge as means of production, there are multifarious vistas for emergence of new business models & product design.

  • Defining Industrial Revolution 4.0- Immersive Experiences, Smart Machines, Platforms, Quantum Computing, Distributed Technologies,, Internet of Things & Web 2.0
  • Economies of the Knowledge Milieu: Commons Based Peer Production to Sharing Economies to On-Demand Economies to Product as Service Economies
  • Deconstructing Paradigms of Competition: From Richness & Reach to  Value Chain Decomposition to Disintermediation to Long Tail to Crowdsourcing
  • Exploring Design of Digital Business, Technology & Products & End to End Innovation
  • Analytics Embedded Ecosystems, Big Data & Evidence Based Modeling
  • Leveraging Economics 1.0 of Digital Domain and Digital Strategy
  • Games Creator-Producer-User Play- Access Control Technologies, Open Source Disruptions & Interoperability Interfaces
  • User Generated Content, Mashups, Byproduct Value Creation & New Price-Utility Equations
  • Dissecting Anatomy of Payments Ecosystem of the Digital Eon
  • Revenue and Financial Models in Digital Firms /Apps
  • Miniaturization & Nanotechnology, Smart Manufacturing, Bionics; Consumer Electronics & Make in India
  • Software Reorganized World, & App Driven Universe
  • Surveying Digital Competition Dynamics, Differentials & Property Rights & Responses

Innovation Compass In The Digital Universe

As couple of leading scholars put it, every business is a knowledge business. Given the increasing role of knowledge, information, creativity, culture etc in business, the track seeks to explore these dimensions. Further it also explores the challenges & sustainability of these models.

  • Harnessing Competitive Innovation & Frugal Engineering in Digital India & Start Up India
  • Tracing Cost Benefit Anchors of Innovation, Democratization & Business Models
  • Redefined Relevance of Intellectual Property Rights & Unfolding IP Alternatives
  • Landscaping Intellectual Property Appropriation & Differentials Across Knowledge Industries
  • Conceptualizing Seascape of Artificial Intelligence to Machine Learning to Intelligent Manufacturing
  • From Pyramids to the Amoeba: Deciphering New Organizational Edifice
  • ‘Disobedient’ Innovators, Piracy, Permissionless Innovation, DIY Revolution, Amateur Creativity and Derivative Inventiveness
  • Leveraging Knowledge Transfers, Spillovers & Networks as Innovation Magnifiers
  • Locating Value Streams of Over The Top (OTT) Services in the Mobile Industry Stack
  • Founder’s Myopia/ Founder’s Dilemma and Failures
  • Shifting Patterns in User/Customer Experience Design and User Interfaces

Digital Externalities

Digitalization might seem manna from heaven yet it is littered with ever-exp&ing unintended consequences

  • Information Asymmetry, Adverse Selection, Network Externalities, Free Rides
  • Cyber Security, Privacy, Anonymity, Data Protection, Surveillance & Tracking
  • Debating Native Architecture of the Internet – Generativity and Walled Gardens
  • Net Neutrality, Holdouts & Digital Monopolies; Search Neutrality
  • Appraising Dystopian Propensities of Internet Habitats
  • Geodesic clusters & Unrolling Social, Transactional & Post Transactional Relationships
  • Digital Carbon Footprint, Digital Waste Management
  • Digital Labour and Sweatshops
  • Engaging Knockoffs & Enforcement Arbitrage, Shenzai Culture & Bazaar Economies

Social & Political Face Of The Digital

Digital disruption encompasses its effects on the political & social dimensions of the system. The track attempts to decode these effects

  • Envisioning Social, Political & Economic Contract for Digital Epoch
  • Digital Diplomacy, Politics & Platforms;
  • Information Sovereignty & State-Private-Society Interplay in Internet Access & Control
  • Digitally Enabled Ease of Business & Welfare & Job Creation & Empowerment
  • Digitally Aided Economic, Financial & Social Institution Building
  • Mainstreaming Capillary Action User Generated Narratives, Cyber Cultures, Networked Public Sphere & Internet Interceded Dignity Struggle
  • JAM Trinity, ICT4D Differentials, Development Discourse & Identity & Database Politics
  • Examining Idea of Cashless Society- Feasible Proposition or an Utopian Myth?
  • Digitally Induced Increasing Returns for Cultural Vibrancy and Enrichment
  • International Trade Governance in Digital/Knowledge Products/Services
  • Smart Cities, Urbanization & Social Media Governance & Public Services Delivery
  • Reassessing Taxation & Accounting Practices of Digital Goods & E/M-Commerce
  • Digitally Enabled Solutions for Differently Abled & Accessible India
  • Relooking Labour Legislation & Industrial Relations for Digital Environment
  • Decrypting Legislative and Judicial Ecology of the Digital

Sectoral & Functional Case Studies User Stories, White Papers & Experiences

We invite participants to submit case studies, use stories, white papers & experiences with respect to digital impact across various sectors & functional domains. They could include impact in terms of production operations, marketing, finance, innovation, organizational restructuring, consumer behavior, intellectual property among others

  • Navigating the Quicksand in Culture and Entertainment Industry
  • Revisiting IT/ITES Industry Topography
  • Relocating Value Propositions in Biotechnology, Genetics & Pharmaceutical Industry
  • Transforming Fintech Value Chains in Banks, Insurance & Financial Services
  • Crafting Digital Pedagogy, Open Access & Content Building in Education Industry
  • Decoding Digitally Activated Rotating Pyramids in Publishing Industry
  • Reshaping Foundational Undercurrents of the Manufacturing & Supply Chain Industry
  • Disruptive Mutations of the Retail Industry, E-Commerce & Last Mile Logistics
  • Recasting Energy and Power as Knowledge Industry
  • Digital Interventions & Innovation in Agriculture, Food & Seed Industries;
  • Decomposing Horizontal & Vertical Value Chains in the Fashion & Textile Industry
  • Leveraging Storms of Digital/Social Media Marketing & Online Advertising
  • Assessing Prospective Revolutions in the Automobile Industry
  • Social Reforms & Development Case Studies

This is not an exhaustive list, & papers are welcome in other related areas. Please indicate in your abstract to which theme you would like to contribute. The Conference committee withholds the final right to arrange the track allocation depending on the popularity of each theme.

Conference Paper Submission And Review

Conference Paper Submission and Review

  • Contributions should be original research work not published or submitted for publication elsewhere.
  • An abstract of around 200 words should be uploaded at the conference website (http://iba.ac.in/9th-iba-international-conference/) on or before February 28, 2017. If you face any difficulty, contact us at ibaconf@ibaintl.org
  • The authors of the short listed papers will be informed by March 2, 2017
  • The selected authors have to upload the full paper at the conference website on or before March 15, 2017.

Invited Sessions

  • To facilitate wider communication among researchers, we invited proposals from researchers/scholars to organize invited sessions
  • The session will be consist upto four presentations (Excluding session organizer)
  • The session will be for 90 minutes
  • No in absentia papers though one paper can be presented through video conferencing etc.
  • An extended abstract (not more than 1200 words ) has to be uploaded on the conference website as suggested above.
  • Individual presenters can upload their abstracts/full papers as per the guidelines listed in the previous section on the conference website. This will facilitate inclusion of their papers in the CD Proceedings


  • We invite proposals for workshops on selected theme.
  • The leader/co-leaders can present series of questions related to conference theme and involve participants in building some collaborative written document
  • The proposal (not exceeding 1200 words) can be uploaded on the conference website
  • The duration would for 90 minutes


  • We invite proposal from eminent scholars to organize panels relevant to conference theme
  • The panel will have not more than four panelists (Excluding the moderator).
  • The duration will be of 90 minutes including Q&A
  • The proposers can upload an extended abstract (not more than 1200 words) of the panel on the conference website
  • The abstract should highlight the proposed discussion topics and their contemporary significance with relevance to the theme
  • Brief profile of all prospective participants has to be mailed to conference email address on or before Feb 25, 2017.
Submit Your Paper
  • The abstract should clearly indicate the contribution made by the paper to the existing body of knowledge.
  • All manuscripts should be in English, typed in Times New Roman, font size 12 in double space, only on one side of the paper with a wide margin on both the sides. All tables must be consecutively numbered using Arabic numerals with appropriate titles. Footnotes should be listed consecutively in the text with super script Arabic numerals. Bibliographic references should be on a separate sheet of paper.
  • Only MSWord (.doc or .docx) and pdf formatted files can be uploaded.
  • Fill all the details and indicate the category and the group for which the paper is being submitted. In case of any doubt regarding the group and subject area of the indicated paper, contact us at ibaconf@ibaintl.org
  • Manuscripts should not exceed 4000 words
  • The cover page should contain the title of the paper, the abstract of not more than 200 words, full authorship, author’s professional titles and e-mail addresses.

Review and Acceptance: All contributions submitted for the conference are subject to double blind review. They will be reviewed for their originality, clarity and relevance to the theme. The authors also have to ensure it is their original work. Contributions will be tested for plagiarism.

Submit Your Paper Now

Publication Of Papers

Selected papers that are presented at the conference will be considered for publication in the half-yearly journal 3-D- IBA Journal of Management and Leadership published by IBA. Accepted conference papers will be published as proceedings in a CD-ROM and will be provided to all registered participants.

Doctoral Paper Contest

Students who are currently pursuing their doctoral studies or who have been awarded doctoral degree (2016 or after) are eligible for participation in this contest. Only those students will submit a full paper and are present at the conference are eligible for the award. In absentia papers are not eligible for the award.

Student Paper Contest

There is a separate session for contributions authored independently by students pursuing their post-graduation/ under-graduation. To qualify for the best student contribution, all the authors must be full time post graduate/ undergraduate students. In absentia papers are also not permitted in case of student papers.

Contests & Awards

It is proposed to award a cash prize of ₹20,000 for Best Paper, ₹12,000 for Best Doctoral paper and ₹8,000 for Best Student paper. The conference committee reserves the right not to award any prize.


The participants will have to make their own arrangements for their stay. Pick up and drop facility will be provided from select points in the city to the conference venue.


The participants can register themselves at the conference website. The details of the fees are mentioned below


  Registration on or


March 10, 2017

(Early Bird)



March 10, 2017 (Regular)

For Faculty Members ₹1500 ₹1800
For Full time Doctoral Students / Research Scholars / Students ₹400 ₹600
For Industry Delegates ₹2000 ₹2500


Note: All institutions/individuals who are members of industry bodies like CII, BCIC, FKCII, BMA, AIMA, AIMS etc will get a discount of 20% on registration fees

The conference registration fees will include the conference kit, lunch, refreshments and dinner.  Registration fees will be per participant and not per paper. If the co-authors want to participate, they have to register separately.

The conference participants will have to send the demand draft drawn in favor of ‘Arihant Education and Research Foundation’ payable at Bangalore along with the registration form. At least one author has to register for the conference to be eligible for the inclusion of the paper in the conference proceedings and programme.

The registration can also be done through online banking/net transfer. The details are as follows


NAME OF THE BANK           :           AXIS BANK

BRANCH NAME                    :           J.P. NAGAR, BANGALORE

BRANCH ADDRESS             :           GOUND FLOOR, NO. 6/A, J.P. NAGAR, III PHASE,


ACCOUNT NUMBER             :         333010100008099


IFSC CODE                            :           UTIB0000333

SWIFT CODE (for Intl. txn)        :           AXISINBB333


We will refund 50% of the registration fee if a written request for withdrawal is received on or before February 28,  2017. No refund will be given after February 28, 2017. If a participant wishes to present in absentia, he/she should indicate at time of submission. Any participant dropping out after this will not be issued certificates.

About IBA

Indus Business Academy (IBA- formerly Indian Business Academy) has beenRanked ’12th’ by Competition Success Review (CSR) – GHRDC All India Survey in 2010, rated ‘A++’ Category B-School by Business India All India Survey in 2010  and ranked ’30th’ by Silicon India in 2010, comprehensive salary and career growth survey of management graduates from TOP 200 B-Schools of India.

IBA’s founding mission was to bring excellence in Teaching, Training, Corporate Networking and in Placements. At IBA, students are groomed, not just as managers but as holistic individuals. It ensures emergence of positively charged individuals, ready to contribute to the growth of corporations and the welfare of the society.

‘IBA’ stands for three success mantras viz. Inspiration, Breakthrough and Achievement. At IBA, these three success mantras are represented by success formula viz. Success = Inspiration X Breakthrough X Achievement (S = I X B X A). Students of IBA imbibe these fundamental values and this has led to their success in various walks of life at the national and global levels. Learning at IBA is rooted in the 3 D model of Discussion, Dialogue and Discourse facilitating the development of Creative, Enlightened and Organic (CEO) leaders.

Today IBA stands tall in the comity of B-Schools. Step-by-step in a decade’s time, it has made significant contributions to the field of management and management education. The success of IBA is rooted in the nurturing academic environment, use of latest technologies, creative curriculum design and excellent industry interface and placements.

Important Dates


Last date for submission of abstract February 28, 2017
Last date for submission of full papers March  15, 2017
Last date for registration for the conference (Early Bird) March 10 , 2017
Last date for registration for the conference (Regular) March 23, 2017
Conference Venue & Contacts

Conference Venue

Indus Business Academy,

Lakshmipura Village,

Kanakapura Main Road,

Bangalore-560 062


Conference Contacts:

Prof. Prashant Kulkarni,

Conference Co-Chair

Indus Business Academy,

Lakshmipura Village,

Kanakapura Main Road,

Bangalore-560 062


Phone: 080-26083756

Social media footprint

Facebook: https://www.facebook.com/IBACONFERENCE/

Linkedin: https://in.linkedin.com/in/iba-international-conference-79875891

Twitter: https://twitter.com/ibaconf

About IBA

Indus Business Academy (IBA- formerly Indian Business Academy) has been Ranked ’28th’ All India by Competition Success Review (CSR) – GHRDC B-School Survey 2016, ’49th All India by Business India Best B-School Survey 2016, ’52nd Best B-School by Outlook All India B-School Survey in 2016, and ’56th All India by Times of India B-School Survey 2016.

IBA’s founding mission was to bring excellence in Teaching, Training, Corporate Networking and in Placements. At IBA, students are groomed, not just as managers but as holistic individuals. It ensures emergence of positively charged individuals, ready to contribute to the growth of corporations and the welfare of the society.

‘IBA’ stands for three success mantras viz. Inspiration, Breakthrough and Achievement. At IBA, these three success mantras are represented by success formula viz. Success = Inspiration X Breakthrough X Achievement (S = I X B X A). Students of IBA imbibe these fundamental values and this has led to their success in various walks of life at the national and global levels. Learning at IBA is rooted in the 3 D model of Discussion, Dialogue and Discourse facilitating the development of Creative, Enlightened and Organic (CEO) leaders.

Today IBA stands tall in the comity of B-Schools. Step-by-step it has made a mark for itself with achievements like:

  • Internationally Accredited by IACBE – IBA, Bangalore is the 19th among the 33 B – Schools (Out of 5000+ B – Schools in India) to get an International Accreditation
  • Awarded as the ‘Most Innovative Institute’ in India by AIMS (Association of Indian Management Schools) in 2016
  • Honoured with the ‘The Academy of Success’ award at the World Business Conclave 2016, Hong Kong: “Celebrating Asia-Pacific’s Success Story”
  • Listed among 100 Fastest growing Private Institutes in Asia by WCRC Survey  (Process Advised & Evaluated by KPMG)

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