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title

Dr. Geetha M Rajaram

Dr. Geetha

Name Dr. Geetha M Rajaram
Subject Area Finance and Strategy
Email gectha.mr@iba.ac.in

Dr. Geetha M Rajaram has a strong academic career of close to two decades. She earned her PhD in Management from Mother Teresa Women’s University, Kodaikanal. She is professionally trained in management pedagogy from IIM Bangalore in Strategic Management and has authored many articles that have appeared in both national and international journals of repute. She is also trained for Case Method Teaching at IIM Ahmedabad organized by Harvard Business Publishing. Being actively involved in teaching management case studies; her innovative case teaching techniques are recognized and widely appreciated. She is a regular resource person in MDPs and FDPs. She also taught Free Market Economics, using case studies at Muzumbe University, Tanzania. She was also a part of the Executive Training Program for BOSCH, Bangalore. Her teaching, research and training interests encompass Strategic Management, Cost Management, Investment and Portfolio Management, Project Management, International Financial Management and Financial Derivatives

Educational Qualification
  • PhD (Management)
  • Master of Philosophy
  • Post Graduate Diploma in Portfolio Management
  • Master of Financial Management
  • M.Com (Business Admn.),
Work Experience
  • Professor and Director, School of Economics and Commerce & School of Management, CMR University, Bangalore
  • Professor and Director, Department of MBA, REVA Institute of  Science and Management, Bangalore
  • Associate Professor,   Department of MBA, NITTE Meenakshi Institute Technology, Bangalore
Foreign Teaching Assignments:

  • Taught the course Free Market Economics to the students of MSc (Applied Economics and Business) at Mzumbe University, Tanzania, Dec 2015 & Dec 2016.
Academic Affiliation
  • Member, MTC (Management Teachers Consortium) Global, Bangalore.
  • Member of Strategic Management Forum of India, IIM.
Honors & Achievement
  • Nominated for the Bharat Jyoti Award for outstanding contribution to teaching. (2016)
  • Identified in the “WHO’S WHO” section of “Dairy India”, 7th Edition. (2013)
  • Awarded the BEST Paper award for the paper titled “Inside – Outside” presented at the National seminar “Emerging trends in Business Research” organized by Eswari Engineering College, Department of Management Studies, Chennai, 24th March 2006
Books
  • Co-Authored a Book titled “Innovation Management”, Himalaya Publishing House, ISBN 978-93-5142-975-3 (2014)
  • Co-Authored a Book titled “Economics for Managers”, Himalaya Publishing House, ISBN 978-93-5142-975-3 (2014)
  • Article published in a Book on Contemporary Research in Banking and Finance by Excel Publishers titled “Cost Analysis of Milk Processing of selected Milk Unions of Karnataka” released in Dec 2008. ISBN: 978-81-907196-2-9, pg. 115-123
Area of Research
  • Strategic Management
  • Cost Management
  • Investment and Portfolio Management
  • Project Management
  • International Financial Management
  • Financial Derivatives
Publications/Articles

 

Papers Presented

International Journals: 04

  • Research article titled “Transforming Higher Education: A Practical Plan for Integrating Sustainability to Business Education” published in International Journal by International University of Bangladesh (IUB). Pg no. 125-143 ISSN 1996-3572 (2014)
  • Research article titled “Embracing Component Business Model: A Strategic Road Map for Higher Educational Institutions (HEIs)” published in a Book “India and Indigenous Strategies”, Excel Publications, pg 542-549. ISBN: 978-93-82880-36-3 (2013)
  • Research article titled “Pricing of Milk: A study at KMF” published by RAI Business School in the International Journal of Management and Research (2010), Vol. VII, Issue 1 Page No:160-169
  • Research article titled “Financial Performance of Milk unions: A Study at KMF” published in International Journal of Research for Commerce and Management, 2011, Vol. No. 1(2011), Issue No.4 (June), ISSN 2231-1009

National Journals : 09

  • Co-authored the paper on “Role of Emotional Intelligence in sustainability of Learning Organizations” accepted for presentation and ISSN publication in XIME International Conference on 30th March 2017
  • Co-authored the paper on “Factors Affecting Consumer Behavior on online shopping –a study on Bangalore Netizens”, Review of Research, ISSN: 2249-894x, vol-6, March-2017
  • Co-authored the paper on “Emotional Intelligence and Psychic Distance: Impact on the International Decision of SMEs”, International Organisation of Scientific Research- Journal of Business Management, 18(11), 13-24. ISSN: 2319-7668 (2016)
  • Co-authored the paper on “Developing Emotional Intelligence of Entrepreneurs: The role of Entrepreneurship Development Programs”, South Asian Journal of Management, AMDISA, Vol 22, Issue no. 4, pp- 88 (2016)
  • Co-authored the paper on “Impact of e-commerce on consumer behavior in India”, Indian Streams Research,Journal, ISSN: 2230-7850, vol-7, March -2017
  • Research article titled “Production Pattern of milk: A study at KMF” published in the Adarsh Journal of Management Research, Vol. 4, Issue 1, March 2011, Pg 38-45, ISSN: 0974-7028
  • Research article titled “Financial Performance and evaluat of Milk unions: A Study at Karnataka Milk Federation” published in Journal of Management and Research – Pramanik by Potti Sriramulu College of Engineering and Technology, AP (2010), Vol 1 Issue No.1, pg 1-10
  • Research Article titled “Identifying the efficiency of Milk Unions: A case study at KMF” published in the Management Journal “SuGyaan”, Siva Sivani Institute of Management, Hyderabad, Sept 2009, Vol-1, Issu-1, Page No. 50-59
Papers Presented

International Seminars – 06

  • Presented paper on “Microfinance as a tool for inclusive development” at the International Conference at Bangalore University, Nov 2005
  • Presented a paper on “Women Entrepreneurs in Beauty Parlours” at the International Conference at Indian Institute of Science, (IISc), 2007
  • Presented Paper titled “Gender and Health” at the International Conference organized by Mother Teresa Women’s University, March 2009
  • Presented Paper titled ” C Change: Generation Y and Generation X in the knowledge Society” at the International Conference organized by Indus Business Academy, Nov 2009
  • Presented paper titled ” Identification of the Characteristics of Milk Unions That Achieved Higher Economic Returns: A Study at Karnataka Milk Federation” at the International Conference organized by Kristu Jayanti College, Bangalore, April 2011
  • Presented paper on “Consolidation in the Banking Sector – the future landscape of the Indian Banking sector” at the International seminar at Jansons School of Business, Coimbatore in May 2005

IIM – 04

  • Presented research Paper titled “Emotional Intelligence and Decision making of Entrepreneurs” at the International Conference organized by IIM Bangalore during Jan 2015
  • Presented Research Paper titled “Embracing CBM: A Strategic Road Map for Higher Educational Institutions (HEIs)” at the XVI Strategic Management Forum Convention, IIM Kozhikode, 23rd– 25th May 2013
  • Presented Paper titled “Good things in Life begin with small…” at the International seminar organized at IIM Lucknow during October 2006
  • Presented Paper titled “India-the Food Factory to the World” presented at the National seminar “Global Business: Experiences and Challenges of Indian Companies” organized by IIM Kozhikode during 18th– 20th May, 2006

National Seminars – 14

  • Paper titled “Transforming Higher Education for Sustainability” accepted for presentation at the International Conference organized by Kristu Jayanti College Bangalore April 2013
  • Presented paper titled “Transforming Higher Education: A Practical Plan for Integrating Sustainability to Business Education” during the National conference on Integrating sustainability into Global Business practices organized by REVA Institute of Science and Management, Bangalore, Feb 2012
  • Presented paper titled “Entrepreneurship Education & Training: Need of the Hour” organized by MVJ College of Engineering, Bangalore June 2010
  • Presented a paper titled “Indian Dairy sector – Scope for research” at the Research Conference Forum, organized by NMIT, (2009)
  • Presented paper titled “Cost Analysis of Milk Processing of selected Milk Unions of Karnataka” towards the National Conference on Finance and Banking organized by Saintgits Institute of Management, Kottayam, Kerala” Sept 2008
  • Presented paper titled “Retail Business and Indian Dairy Sector” at the National Seminar organized by the MVJ College of Engineering, Bangalore Sept, 2007
  • Presented paper titled “Innovative Methods of financing the SMEs” at the National Seminar organized by the Christ College, Department of Management, Bangalore, March 2007
  • Presented paper titled “Crossing the crossroads –The Indian Post” at the National Seminar organized by the Indian Academy of Management and Sciences, Department of Management, Bangalore, April 2007
  • Presented paper titled “SMEs and the Digital divide” at the National Seminar organized by the Manipal Institute of management, Manipal during May, 2006
  • Paper titled Inside-Outside” presented at the National seminar “Emerging trends in Business Research” organized by Eswari Engineering College, Department of Management Studies, Chennai, 24th March 2006.Won a Prize for the best paper at this Seminar
  • Paper titled “Managing without Managerialism” accepted for presentation for the National Seminar “Management in the New Global Order – Quest for Excellence” Department of Management Studies, Indian School of Mines, Dhanbad, Feb 2006
  • Presented paper titled “Indian Banking – the road ahead” at the Bangalore University, Feb 2006
  • Presented paper on “Innovative teaching methods” at the Faculty development workshop at ICFAI National College, Hyderabad, Dec 2005
  • Presented paper on VAT & its implications’ at the national seminar at Govt. R C College of Commerce, January 2005
Other Value Adds

Management Development Programs/ Executive Development Programs / Consultancy

  • Conducted MDP on “Financial Accounting” for Executive Trainees, BOSCH, March 2016

Faculty Development Programs

  • Invited as a resource person for Faculty Development Program on “Teaching Methods for Case Studies” at East Point College of Management, Bangalore, 25th Jan, 2017
  • Invited as a resource person for Faculty Development Program on “Art of Teaching Business Cases” at Mount Carmel Institute of Management, Bangalore, 22nd Sept, 2016
  • Invited as a resource person for Faculty Development Program on “Case Teaching and Writing”, at Al Ameen Institute of Management Studies, June 7th 2016
  • Invited as a resource person for Faculty Development Program on “Initiating Research in Social Sciences” by Vittam Pravina Gurushala (Finance Expert Academy) in collaboration with Mount Carmel Institute of Management on 19th September 2014
  • Invited as a resource person for Faculty Development Program on “Case Analysis” for the undergraduate faculty of CMR Institute of Management Studies on 31st July 2014
  • Invited as a resource person to deliver a talk on “Costing techniques adopted by Service Sectors with special reference to Bank in India” at ICICI Manipal Academy, Bangalore, Oct 2013
  • Invited as a resource person to deliver a talk on “Technical Analysis” at Sir MVIT, Bangalore, Sept 2011
  • Resource Person at the International summit on Micro Finance, organized by NIAM, Bangalore, Feb 2010
  • Resource Person at the Financial Convention, organized by Hillside Academy of Management, Bangalore, Feb 2010
  • Invited as a resource person to deliver a talk on “Valuation of Securities” at Sir MVIT, Bangalore, Sept 2010
  • Invited as a resource person to deliver a talk on “Currency Swaps” at REVA Institute of technology and Management, 2008
  • Invited as a resource person to deliver a talk on ‘India the Investment Destination’ at the R.V. Institute of Management Studies. Bangalore (2007)
  • Invited as a resource person to deliver a talk on ‘Introduction to International Finance’ R.V. Institute of Management Studies. Bangalore (2007)
  • Invited as a resource person to deliver a talk on ‘WTO and India’ at Mount Carmel College of Mgmt. Bangalore (2007)
  • Invited as a resource person to deliver a talk on ‘Social Responsibility in Business’ at the rural camp of MSW students of Acharya Institute of Management and Science (2005)
  • Invited as a resource person to deliver a talk on ‘What is VAT?’  at the Dept. of Management, AIMS (2005)
  • Resource person to the faculty development workshop (Financial Management) conducted by ICFAI National college, Bangalore (2005)

Research and Consultancy

Completed a mini project on “Training and its effectiveness” for Catalyst Management Solutions (CMS), Bangalore during Nov 2014.

Other Value Adds

Management Development Programs/ Executive Development Programs / Consultancy

  • A consultancy Project on Reviving Basic Schools instituted by Mahatma Gandhi in West Champaran, for Development Management Institute, Patna, 2017
  • FDP on Visual Exploration and crafting Blue Ocean Strategies, for Management Faculty of Raisoni Group of Institutions, Nagpur, March 2016
  • Developing “go-to-market” strategies for a global startup based out of Singapore, in starting India operations (2014-15)
  • An assessment study of Common Service Centers (CSCs) and the sustainability of e-governance services in Krishnagiri district, implemented by Sahaj Evillage (2013-14)
  • Led the Team of Researchers to work on the pre-feasibility assessment study for introducing Forest Stewardship Certification in rubber plantations in India, estimating the demand – supply scenarios for the next twenty years for rubber-wood , for Rubber Board, Govt. of India (2008-2011)
  • Participated in the evaluation of Science and Society Project of DST at Gandhigram Rural Development Trust, Dindigul (2009)
  • Supply Chain Networks Management for Darjeeling Tea, A Skill Development Program for Executives of Tea Estates of Darjeeling Tea Association, coordinated by Indian Institute of Plantation Management, Bangalore, December 2006
  • Specialized Skill Development for Senior Managers in Customer Relationship Program, Paradeep Phosphates Ltd., January, 2006
  • Supply Chain Networks Management for Trainees of CII Institute of Quality, Bangalore, May, 2005
  • Developing Logistics for Manufacturing SMEs – Bangalore Management Association, March, 2005
  • Training Knowledge Workers, Cognizant Technologies Ltd, Chennai, April 2005
  • Building Supply Chains through parallel networking, GRD College of Science and Commerce, Coimbatore, February and June, 2005
  • Recruitment and Grooming skills for IT Managers, FPT, A Multinational Giant in IT and Telecommunications, November 2007
  • Business Strategy and Corporate planning, Diethelm, a Multinational Co., in Food Supply Chains in Asia and Europe, Nov-December 2007
  • Development of Supply Chain executives for backend operations, in a telecommunications company, HCMC, October 2006
  • Organizing retail service operations, a consumer electronics company, HCMC, March, 2007
  • Building retail network through partnered expansion, Trung Nguyen, a G7 Group, January, 2007
  • Managing change through self-management, a team building project in a agro processing company, HCMC, July, 2007
  • Building Organisation Culture though MBO, ASFC, a synthetic fiber manufacturing company in HCMC, August 2007
  • Building brand image of a bank by CRM implementation process in a Vietnamese Bank, Vina Bank, HCM City, January, 2007
  • Training of executives and implementation of credit management processes, Vina Bank, HCMC, October, 2006
Other Research Activities

PhD Supervision

  • Two scholars have been awarded PhD degree in 2017           

Training/Events/Summits/Attended For Professional Enrichment

  • Attended round table meeting on E Banking and E Finance on 2nd Dec 2017, organized by RV Institute of Management, Bangalore
  • Attended CII-CFO Conclave on 15th Dec 2016
  • Attend the NHRD Conclave, Dec 2016
  • Attended EPSI Conference, Sept, 2016
  • Attended FDP on ACCA courses, namely Accountant in Business, Management Accounting, Financial Accounting, Performance Management, Taxation, Financial Reporting, Audit and Assurance, Business Analysis (2016-17)
  • Attended FDP on CIMA courses, namely Fundamentals of Financial Management, Fundamentals of Business Economics, Fundamentals of Management Accounting, Fundamentals of Ethics, Corporate Governance & Business Laws, and Organizational Management (2016 -17)
  • Attended FDP on Case Method of teaching organized by School of Research and Innovation, CMR University, (2016)
  • Attended workshop on “Developing Research Manuscripts” at IIM Bangalore organized by NHRD and IIMB on 23rd Dec 2014
  • Attended workshop on “Case Teaching Methods” at IIM Ahmadabad organized by Harvard   

Business Publishing on 17th and 18th Oct 2014

 

  • Attended FDP on “Financial case Analysis” organized by SSMRV, Bangalore, 2014
  • Attended FDP on Data Analysis for Social Science organized by Kristu Jayanti College, 2012
  • Attended FDP on Commodity Derivatives organized by Kristu Jayanti College, 2011
  • Attended FDP on Entrepreneurship -Training the Trainers organized by VTU 2009
  • Attended Research Methodology workshop at IFIM, 2008
  • Attended Faculty Development Programme on Finance and Banking organized by IBS, Hyderabad (2006)
  • Attended ‘Strategic Management – Foundation Programme’ for teachers, organized by the Indian Institute of Management (IIM), Bangalore (2005)
  • Attended FDP on “Risk Management and Derivatives” at R V Institute of Management organized by Vittam Pravina Gurushala on July 2014
  • Attended FDP on “Finance Case Study Analysis” at R V Institute of Management organized by Vittam Pravina Gurushala on 30th&31st May 2014
  • Attended FDP on “Strategic leadership for excellence” at REVA University, May 2014
  • Attended FDP on “Financial Case Analysis” at SSMRV Feb 2014
  • Attended FDP on “Leadership and its effectiveness” at REVA Institute of Technology and Management, March 2013
  • Attended International Workshop on “Teaching Anti-corruption in Management Programmes” organized by FDP on CBSMS, Bangalore University, Bangalore on 22nd February 2013
  • Attended faculty development Program on “Use of Statistical tools for Research in Social Science” organized by IFIM Business School, Bangalore 2008
  • Attended faculty development Program on “Case Study analysis and Case writing” organized by Sheshadripuram Institute of Management, Bangalore 2008
  • Attended faculty development Program on “Personality Development” organized by NITTE Meenakshi Institute of Management, Bangalore 2007
  • Attended faculty development Program on “Money, Banking and Credit Management” organized by ICFAI at Hyderabad during 1st– 6th May 2006
  • Attended workshop on ‘Accounting for Managers’, conducted by Alliance Business Academy, Bangalore, 2003
  • Attended National Seminar on Third Sector at Tata Institute. Bangalore 2003

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