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Dr. A V Ramana Acharyulu

Dr. A V Ramana

Name Dr. A V Ramana Acharyulu
Subject Area Strategy/  Operations / Marketing
Email acharyulu.avr@iba.ac.in

 

A Graduate in Agricultural Sciences from AP Agricultural University; Post Graduate in Management from Institute of Rural Management, Anand (IRMA) and Doctorate in Management from Bharathiar University, Coimbatore. He holds work experience of more than 35 years, including 15+ years of experience in industry – with National Dairy Development Board, Anand and several Projects of Cooperatives, NGOS, and Corporates in Dairy, Oilseeds and Forestry sectors in India and abroad. He has been in the management academia for 20+ years as a teacher, researcher and trainer in the areas of Strategy, Rural Marketing, Supply Chain Management and Business Ethics with institutions like Amrita University-Coimbatore, XIMB-Bhubaneswar, CII Institute of Logistics-Chennai, Pioneer School of Management-Ho Chi Minh City, Vietnam, School of Rural Management, KIIT University-Bhubaneswar, AICAR Business School-Mumbai, TAPMI- Manipal, XIME- Kochi and Bangalore, Symbiosis School of Communication & Media and Chandragupt Institute of Management, Patna.

He is the author of a textbook in Rural Marketing (2003) and has presented and published several papers in national and international conferences and journals. He is also a reviewer for Academy of Management Sciences and for Emerald Emerging Markets Case Series as well as a member of International Association for studies in Commons (IASC) and ISTE. He is the recipient of Best Case Writer Award, 1998, Outstanding Reviewer Award for 2013 by Emerald Literati, and has received various fellowships, including Ford Foundation, IAJBS, IASC-Indiana University and SACIWATERS for the research contributions in the area of commons.

Educational Qualification
  • B.Sc. Agriculture from Andhra Pradesh Agricultural University, Rajendranagar, Hyderabad,
  • Post Graduate Diploma in Rural Management from Institute of Rural Management, Anand
  • Ph.D. from Bharathiar University, Coimbatore
Work Experience
  • Assistant Executive (MIS), NDDB, Anand
  • Assistant Secretary, Cooperative Development Foundation, Hyderabad
  • Organising Secretary and Branch Manager, Family Planning Association of India, Hyderabad
  • Project Manager, National Tree Growers’ Cooperative Federation, Anand
  • Senior Project Manager, Maxworth Orchards India Ltd, Visakhapatnam
  • Associate Professor, Amrita Institute of Management, Coimbatore
  • Head-Academics, CII Institute of Logistics, Chennai
  • Associate Professor, Xavier Institute of Management, Bhubaneswar
  • Director, Pioneer School of Management, Ho Chi Minh City, Vietnam
  • Dean – Academics and Professor, School of Rural Management, KIIT University, Bhubaneswar
  • Dean – Academics and Profesor, AICAR Business School, Mumbai
  • Professor, T A Pai Management Institute, Manipal
  • Professor, Xavier Institute of Management and Entrepreneurship, Bengaluru
  • Professor and Head-Academics, Symbiosis School of Media and Communication, Bengaluru
  • Professor and Dean, Chandragupt Institute of Management, Patna
Professional Affiliation
  • Member – International Association for Studies in Commons (IASC),
  • Member – American Marketing Association
  • Member- Indian Society for Training and Education
Honors & Achievement
  • Reviewer of the year – Emerald Literati – 2013
  • Best Case Writing Award – AIMS – 1999
Books
  • Rural Marketing – Principles and Practices – 2003
Area of Research
  • Rural Marketing
  • Common Property Resources
  • Project Management
  • Agri/Food Supply-chains
  • Procurement Systems
  • Transformative Learning
  • Farmers/ Producers’ Enterprises
  • Cooperatives and their variants
  • Natural resources management
  • International logistics
Publications/Articles
  • Adopting for Global Economy in a Liberalized Market Scenario, Journal of Management, BITM, June, 2000
  • Globalization – End of Competitive Model of Economic Activity, 25th National Conference of Indian Society of Social Sciences, Trivendrum, 2001
  • Factors Influencing a successful Communication Course, st National Conference of Communication Teachers, IIMA, 2001
  • The Case of “Continental Cements Co.” (case study of one of the oldest cement factories of Coimbatore, and its Corporate Social Responsibility Practices) 1999, Amrita Institute of Management, Coimbatore, published, revised, 2016, Adarsh Journal of Management Studies
  • “A Tale of  water sharing by two bordering villages” of Andhra Pradesh and Tamil Nadu (a case study on Game Theory in practice by two communities, 2nd International Conference of Farmer Managed Irrigation Systems, Katmandu, October, 2002
  • Impact of Urbanization on village resources”, (a case study on inclusive economics in the emerging cityscape of Coimbatore),  Ecological Economics, (ed) Kanchan Chopra, Academic Foundation, New Delhi, 2001
  • “From Seed to Market: Agricultural Supply Chains in India”, ISCAN, Issue 1, Vol  1, CII Institute of Logistics, October 2005
  • “Agricultural Supply Chains and Market Information Systems”, 9th International Conference of Society of Operations Management, 16-18 Dec. 2005, Pondicherry
  • “Food Supply Chains and their resurgence in modern trade”, Proceedings of 11th Global Conference of IASCP, June 2006
  • “Sarvadharma Samabhava: Managing religious diversity – a case of Xavier Institute of Management, Proceedings of International Conference of Jesuit Business Schools, St Joseph University, Lebanon, 2006
  • Re-inventing cooperatives – the Indian Rural Management Challenge, Pragati, Journal of SIMER, Dec 2008
  • RFID: a value enhancer in product recovery, Journal of SOM, Bhubaneswar, April 2009
  • Social Policy and Climate Change, Journal of Social Policy, McMaster University
  • Globalization of Indian Businesses, an evolving perspective, Domain, Journal of JSB, Coimbatore, August, 2011
  • Whither Indian Public Sector Enterprises, Upakram, July-Sep 2012Unfolding a perspective on ethos for business leadership, National seminar on Indian Ethos, Feb 2013, TAPMI, Manipal
Papers Presented
  • Factors Influencing a successful Communication Course, 1st National Conference of Communication Teachers, IIMA, 2001
  • The Case of “Two percent for Sustainability”, (Case Study on strategy of a national level rural development body) Association of Indian Management Schools, New Delhi, 1998, Amrita Institute of Management, Coimbatore “A Tale of  water sharing by two bordering villages” of Andhra Pradesh and Tamil Nadu (a case study on Game Theory in practice by two communities, 2nd International Conference of Farmer Managed Irrigation Systems, Katmandu, October, 2002
  • Impact of Urbanization on village resources”, (a case study on inclusive economics in the emerging cityscape of Coimbatore), Ecological Economics, (ed) Kanchan Chopra, Academic Foundation, New Delhi, 2001
  • “New paradigms for Commons”, 8th Global Conference of International Association for Study of Common Property, Bloomington, USA, (IASCP), 2000. (www.iascp.org)
  • “Agricultural Supply Chains and Market Information Systems”, 9th International Conference of Society of Operations Management, 16-18 Dec. 2005, Pondicherry
  • “Food Supply Chains and their resurgence in modern trade”, Proceedings of 11th Global Conference of IASCP, June 2006
  • Indian Rural Enterprises – search for global market strategies for survival” In the Proceedings of the  2nd International Conference on Corporate Social Responsibility, Center for Social Markets, London (CSM),  November, 2003.
  • Strategies for Reaching the Rural Poor, – a policy paper on blue print for agricultural and agribusiness marketing framework for India, first National Conference on Rural Urban Partnership Development, St. Joseph’s College of Business Administration, Bangalore,  June, 2004

“Challenges in Transformative Learning” – a paper presented at the International Conference on Management Curriculum, at XIME, Bengaluru, March 2016

Case Analysis / Book Reviews
  • AICAR Journal of Management, April 2010, Long Walk to Freedom – an autobiography of Nelson Mandela
Government / Industry Sponsored Projects (few Salient Projects)
  • Evaluating Marketing Opportunities for Forest Stewardship Certified Products in International Markets for Rubber Board, Kottayam, 2008-09
  • Pre-Feasibility Study of Introducing Golf as a tourism initiative in Orissa, for Government of Odisha, 2005-06
Other Value Adds

Management Development Programs/ Executive Development Programs / Consultancy

  • A consultancy Project on Reviving Basic Schools instituted by Mahatma Gandhi in West Champaran, for Development Management Institute, Patna, 2017
  • FDP on Visual Exploration and crafting Blue Ocean Strategies, for Management Faculty of Raisoni Group of Institutions, Nagpur, March 2016
  • Developing “go-to-market” strategies for a global startup based out of Singapore, in starting India operations (2014-15)
  • An assessment study of Common Service Centers (CSCs) and the sustainability of e-governance services in Krishnagiri district, implemented by Sahaj Evillage (2013-14)
  • Led the Team of Researchers to work on the pre-feasibility assessment study for introducing Forest Stewardship Certification in rubber plantations in India, estimating the demand – supply scenarios for the next twenty years for rubber-wood , for Rubber Board, Govt. of India (2008-2011)
  • Participated in the evaluation of Science and Society Project of DST at Gandhigram Rural Development Trust, Dindigul (2009)
  • Supply Chain Networks Management for Darjeeling Tea, A Skill Development Program for Executives of Tea Estates of Darjeeling Tea Association, coordinated by Indian Institute of Plantation Management, Bangalore, December 2006
  • Specialized Skill Development for Senior Managers in Customer Relationship Program, Paradeep Phosphates Ltd., January, 2006
  • Supply Chain Networks Management for Trainees of CII Institute of Quality, Bangalore, May, 2005
  • Developing Logistics for Manufacturing SMEs – Bangalore Management Association, March, 2005
  • Training Knowledge Workers, Cognizant Technologies Ltd, Chennai, April 2005
  • Building Supply Chains through parallel networking, GRD College of Science and Commerce, Coimbatore, February and June, 2005
  • Recruitment and Grooming skills for IT Managers, FPT, A Multinational Giant in IT and Telecommunications, November 2007
  • Business Strategy and Corporate planning, Diethelm, a Multinational Co., in Food Supply Chains in Asia and Europe, Nov-December 2007
  • Development of Supply Chain executives for backend operations, in a telecommunications company, HCMC, October 2006
  • Organizing retail service operations, a consumer electronics company, HCMC, March, 2007
  • Building retail network through partnered expansion, Trung Nguyen, a G7 Group, January, 2007
  • Managing change through self-management, a team building project in a agro processing company, HCMC, July, 2007
  • Building Organisation Culture though MBO, ASFC, a synthetic fiber manufacturing company in HCMC, August 2007
  • Building brand image of a bank by CRM implementation process in a Vietnamese Bank, Vina Bank, HCM City, January, 2007
  • Training of executives and implementation of credit management processes, Vina Bank, HCMC, October, 2006
Other Research Activities
  • Reviewed Cases submitted in the area of Marketing, Strategy and Ethics areas to Emerald Emerging Market Case Studies during the year 2012-13; Re-invited as an honorary Reviewer for the years 2013-17; and continuing in the current year 2017-18
  • Reviewed Paper proposals; Symposia Proposals and Conference Proposals as a Blind Reviewer for the Academy of Management Sciences Biennial Global Conference of July 2013and 2015 under the streams of Strategy and Sustainable Development
  • Board of Advisory Committee for Management Studies at GH Raisoni University, Nagpur,
  • Doctoral Programs External Examiner for Bharathiar University, Coimbatore and for KIIT University, Bhubaneswar; and
  • Recognized as Research Guide for PhD Programs in Management of Mysore University, at the Management Research Center, XIME, Bengaluru, currently guiding two PhD research Scholars as of 2017             

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