IBA Bengaluru is 19th among the 42 B-Schools (out of 5000+ B-Schools in India) to get an International Accreditation By iacbe

Guest Lecture – Dr. Sanjay Patro

02 Jul 2017, by Team IBA in Guest Lectures/Industry Visits

Date: 30th June 2017
The students of IBA were enlightened by Dr. Sanjay Patro, Professor – XLRI, Jamshedpur who took a session to empower them with knowledge about “Fundamentals of Marketing and evolution of its concepts”.

Dr. Sanjay‘s discussion with students included important topics like:
• Marketing basics like 4Ps of Marketing, PESTEL concept, Segmentation, Targeting and Positioning
• How Digital revolution has changed the focus of Marketing efforts
• How the concepts have changed with change in mindsets, modernization and evolution of society
• The slow but remarkable shift across industries from “Profit first” to “Customer first”

Towards the end, Dr. Sanjay advised students to embrace the fact that without proper personal marketing, even getting a job is going to be impossible, hence preparations should start now itself so that by the end of 2 years each and every one of them is a distinct marketable product.


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