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Ninth IBA International Conference

11 Jan 2017, by Team IBA in Upcoming Events

Ninth IBA International Conference

Strategizing towards a digital future

March 23-25, 2017

Indus Business Academy Bangalore


Conference Chair:

Prof. Subhash Sharma

Director, Indus Business Academy, Bengaluru

Chief Patron:

Shri. B.M.L.Jain

Chairman, Arihant Education and Research Foundation

Conference Co-Chair:

Prof. Prashant Kulkarni

Asst. Professor, Indus Business Academy, Bengaluru


Shri. Manish Jain

Founder and CEO, Indus Business Academy, Bengaluru



The shock and awe demonetization announcement of Nov 8 by PM Narendra Modi and his subsequent pitch urging Indians to go digital has made deeper analysis inevitable. Narrower interpretations of NDA government policy of digital aggressiveness indicate use of less cash and thus a way to reduce corruption. Yet corruption erosion is just one dimension in the vast sphere of digital expansiveness.

Cultural vitality, knowledge openness and information diffusion are pillars to human progress. Since the industrial revolution, information architecture designed on the principles of industrial economy has been predominant in the functioning of the society. The technological advances in internet and telecommunications within the society aided the shift from industrial economy to a services based economy are creating a foundation for a new order of information and knowledge access, control and transfer. A cursory glance at the internet and the accompanying digital revolution demonstrate it challenging the contemporary notions of business, politics and society.  Internet dissemination was swifter than what even its most enthusiastic supporters expected it to be. Knowledge dominates both production and consumption as never before. No longer, dominant market positions are achieved through innovations in the product markets alone.

Furthermore, the shift from the production patterns of the industrial economy towards the customized production of the information society has upset the traditional balance of power between the private corporations, civil society and the governments. Access to information ceases to be the preserve of the state, yet neither the corporation nor the wide body of non-profit, nongovernmental organizations and pressure groups can claim exclusive control. Implications on the functioning of the governments, corporations and society notwithstanding, there are uncertainty if these forces will lead to strengthening the order of information feudalism or would facilitate decentralization and diffusion of information resources. The latter might lead in creating a new order of social production and exchange at the core of the economy rather than the periphery. Yet, the current information order is not technological determinism but an outcome of consumer, citizen and producer behavior reaching a tipping point facilitated by digital tools.

If in more ways than one, the traditional industrial information mass media centric economy reflected elitist form of social and economic discourse, sharing based production models (Wikipedia), open innovation models (PnG, IBM), user driven innovations (Google Maps, Lego Toy) and other online business models (Intuit, Amazon, E-bay) present a new wave in business thinking at the intersections of nature, mind and technology.  Digital technologies serve as engines of cultural innovation. Their influence stems from the virtualization of group networks and social identities like Facebook and extends to the digital convergence of textual and audio-visual media. The growth and adoption of electronic commerce gets inter-wined with the development and strengthening of intellectual property legislations. The global nature of internet is evident in the fact that while service providers are located in industrialized world, the benefits are derived across developed and emerging countries alike. Digital expansiveness suggests strong movement towards the spread of towards a development of greater competition, increased availability of choice, spirit which liberates from the lock-ins, controls that threaten to take the market into a monopoly and like. For India to emerge as a hub for the new generation digitally underpinned firms, recognition that there are subtle shifts in the way we produce and consume is imperative.

While we remain uncertain over the turn of the events in the future, it would be interesting to explore the directions the global society, economy and polity would traverse in the coming years. I invite you in joining me in attempting to understand the unknown terrain of knowledge economy and globalization. We examine the implications of these structural changes on the governments, private corporations and society in the context of emerging economies.


It is just not existing brick and mortar business shifting their distribution online but whole set of transformations in the way the relationships across the business ecosystem are redefined and reassessed


Given the transformative and disruptive nature of knowledge as means of production, there are multifarious vistas for emergence of new business models and product design.  


As couple of leading scholars put it, every business is a knowledge business. Given the increasing role of knowledge, information, creativity, culture etc in business, the track seeks to explore these dimensions. Further it also explores the challenges and sustainability of these models.  


Digitization might seem manna from heaven yet it is littered with ever-expanding unintended consequences


Digital disruption encompasses its effects on the political and social dimensions of the system. The track attempts to decode these effects


We invite participants to submit case studies, use stories, white papers and experiences with respect to digital impact across various sectors and functional domains. They could include impact in terms of production operations, marketing, finance, innovation, organizational restructuring, consumer behavior, intellectual property among others


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