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Macaulayism Tag

market segmentation

Macaulayism and Lessons in Marketing from the British Raj

15.04.2014 in Blog

The virtue and risk of segmentation We have heard of the saying, “Divide and Rule.” In Marketing, we call it segmentation, wherein we break up our target market by Demographics (who we are), Attitudes (What we think and believe) and Behaviour (What we do). Segmentation…

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