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workshop by IBA marketing forum

Workshop: New Frontiers in Marketing

23.11.2015 in Workshops/Seminars

Workshop on New Frontiers in Marketing – the Challenges Ahead Organised by IBA Marketing Forum Date: 21st November 2015 The workshop organized by IBA Marketing Forum (IBAMF) proved to be a milestone for IBAMF in its objective towards promotion of ideas in Marketing and ensure…

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market segmentation

Macaulayism and Lessons in Marketing from the British Raj

15.04.2014 in Blog

The virtue and risk of segmentation We have heard of the saying, “Divide and Rule.” In Marketing, we call it segmentation, wherein we break up our target market by Demographics (who we are), Attitudes (What we think and believe) and Behaviour (What we do). Segmentation…

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Workshop on My Fifty years in Markeitng

Workshop on My Fifty years in Marketing

22.03.2014 in Workshops/Seminars

Workshop On My Fifty years in Marketing By Dr. Madhav Kacker 21st March 2014 Time: 10:00 AM to 1:00 PM Venue: Indus Business Academy, Bangalore Introduction In this informal interaction Dr. Madhav narrated his own story unfolding a long academic career that began in 1952…

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