Associate Director’s Message

Dr. Nagendra Hegde, Associate Director, Indus Business Academy Greetings everyone!

Over the last 25 years, Indus Business Academy has built its identity on togetherness, respect for many perspectives, and open exchange through what we call the 3Ds: Discussion, Dialogue and Discourse. Innovation and values have guided us throughout.

Today, IBA stands at the threshold of young adulthood. We are young, because we remain hungry to stay relevant and to think ahead of our time. We are adult, because we have gained the depth, confidence and maturity that come with experience in management education. It is a matter of pride that this journey now runs alongside India’s vision of Viksit Bharat.

At IBA, students learn by doing. They are encouraged to ask questions and to challenge accepted ideas before adopting them. Simulations, case analyses, scenario and white paper analyses, field projects and peer learning are part of everyday course delivery and our faculty continually bring fresh methods into the classroom. This approach builds resilience, strengthens the ability to handle uncertainty and nurtures the creativity that keeps our students ahead.

Research is central to this learning. Our students study existing literature, question it and contribute to it. Many have published in peer-reviewed journals and taken part in knowledge forums beyond the campus. Alongside this, we place strong emphasis on upskilling, analytics and inclusive learning.

We give equal importance to curricular and co-curricular activities, and our management education is rooted in Indian ethos while remaining open to global perspectives. This balance is what makes IBA a compelling choice for aspiring managers.

I warmly invite you to explore IBA and be part of our story.

Dr. Nagendra Hegde
Associate Director, Indus Business Academy, Bangalore
MBA (Marketing), PhD, NET Qualified

Dr. Nagendra Hegde

Dr. Nagendra Hegde is the Associate Director of Indus Business Academy, Bangalore. A sales and marketing professional turned academician, he brings over 25 years of experience across the FMCG, FMCD, Telecommunications and Education sectors, where he worked with leading sales organisations and rose steadily through the ranks. He is known for his attention to detail and for turning around under-performing business units through creative, practical solutions.

In his 14 years at IBA, Dr. Hegde has mentored nearly 2,000 students and has been closely involved in institution-building initiatives. His research interests include Marketing in MSMEs, Customer Engagement & Experience Management, Product Development, and Sales & Distribution. He is the author of the book Not a Word More, Not a Word Less, which has been well received.

What Students Say

“He has taken the teaching profession as a privilege, not a job.”
“A person whom time follows, because he has tremendous respect for time.”
“I would rather thank the Almighty for having you as my Mentor for a small phase of my life.”