Developed by Dr. Subhash Sharma, Omega Circle represents the 360 degree approach of looking at issues, i.e. to take a holistic view of the situation. If one draws different lines in a circle, one gets many ‘Ts’. The ‘Ts’ represent truth, and if one stands at a point in the circle, he/she will see only that version of truth. But to get a holistic picture, one has to travel along the circle and look at different Ts, i.e. Truth. In corporate context, it symbolizes at looking things from a larger perspective and then handling the complex business problems.

IBA flag has three colors, viz. Saffron, Red & Green. Saffron represents Perfection and in corporate context it represents Good Governance. Red represents Responsibility i.e. the students must develop a sense of responsibility towards the society, nature, and environment. In corporate context, it represents CSR. Green represents Growth & Prosperity – the overall development of students coming to IBA. In corporate context, it represents Profit.

Students at IBA are encouraged to develop 3D approach to learning i.e. Discussion, Dialogue and Discourse approach. To facilitate the same, IBA has designed 3D centers where students can discuss and debate on case studies, presentations, projects, etc.

IBA Bangalore celebrates HOPE Day every year on 20th August, commemorating the start of its first batch on that day in 2001 in Bangalore Campus. At IBA, HOPE implies ‘Higher Order Purpose of Existence’.
Similarly, IBA Greater Noida celebrated DEVELOPMENT Day every year on 30th July, commemorating the start of its first batch on that day in 2006 in Greater Noida campus.
The IBA song Step-by-Step captures the essence of Hope and Development as the two driving forces for the success of IBA Students.

At IBA it is a tradition for every visitor to plant a tree and give a name to it. There are around 100 trees in the campus planted by various eminent personalities from the corporate and academic field and they have become an important symbol of growth in the campus. Trees, according to Director Dr. Subhash Sharma, represent the GDP i.e. Growth, Development and Progress. So, when these trees will grow, they will symbolize the respective GDP of the person who has planted it.