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Dr.Gayathri S.jpg

<ul><li class="pf0">2013 Ph.D. In Management - “Corporate Governance in India: A Comparative study on selected Public and Private Sector commercial Banks”, University of Madras, Chennai, Tamilnadu, India</li><li class="pf0">2008 Master of Philosophy in Management (Alagappa University, Karaikudi, Tamilnadu, India</li><li class="pf0">2004 Master of Business Administration, Annamalai University, Chidambaram. Tamilnadu, India</li><li class="pf0">2001 BE - Automobile Engineering, Government College of Engineering (IRTT), Erode, Tamilnadu, India</li><li class="pf0">2025 Diploma in International Business Law (pursuing)</li></ul>

Educational Qualification

<ul><li class="pf0">Rajalakshmi School of Business, Chennai, Tamilnadu, India, Associate Professor &amp; Area Head (General Management) - Jun’ 2022 – Sept 2025</li><li class="pf0">Xavier Institute of Management &amp; Entrepreneurship ( XIME) ,Chennai, Tamilnadu,</li><li class="pf0">Sr. Assistant Professor, Aug’ 2020 – Jun’ 2022</li><li class="pf0">Vels Institute of Science, Technology &amp; Advanced Studies, Chennai. Tamilnadu, India</li><li class="pf0">Associate Professor &amp; Research Supervisor, Jul’ 2017 – Aug’ 2020</li><li class="pf0">Visiting professor at Stella Maris College, Chennai for the Post Graduate Certificate in International Business Management (in collaboration with Liverpool Hope University, UK) Course for the year 2017-18 &amp; 2019-2020.</li><li class="pf0">PGP College of Engineering &amp; Technology, Namakkal, Tamilnadu, Associate Professor &amp; Director, July 2014 - May 2017</li><li class="pf0">KPR school of Business, Coimbatore, Tamilnadu, Associate Professor, Jun’ 2013 – Jun’ 2014</li><li class="pf0">Research Scholar at University of Madras, Chennai, from 2009 - 2013</li><li class="pf0">Vivekanandha Institute of Information &amp; Management Studies, Namakkal. Tamilnadu, India,Lecturer, Jun’ 2007 – Apr’ 2009</li><li class="pf0">M.Kumarasamy College of Engineering, Karur, Tamilnadu, Lecturer, June 2006 - April 2007</li><li class="pf0">PGP Polytechnic College, Namakkal, Tamilnadu, Lecturer, June 2005 - April 2006</li></ul>

Work Experience

<ul><li class="pf0">MSDU Women of Eminence Award from Maharaj Suheldev University, Azamgarh,UP on March 6,2025</li><li class="pf0">The ESG Club was awarded “Madras Maanikangal” under my leadership by the NGO, Environmentalist Foundation of India in 2024.</li><li class="pf0">Best Faculty Award for the year 2022-23 from Rajalakshmi School of Business, Chennai</li><li class="pf0">Best paper award at the International Conference on Celerity in Commerce, Business Management &amp; Humanities towards Sustainable Development in 2022</li><li class="pf0">Star Performance in research award for 2020-21 from XIME, Chennai</li><li class="pf0">Best Performance in Research (Book Publication) for 2017 from Vels University, Chennai</li><li class="pf0">Best Performance in Conference Presentations award for 2018 from Vels University, Chennai</li><li class="pf0">Research Excellence and Academic Award by the Combined Society for Educational Research and development (CSERD) on March 10, 2018 at Mumbai, India.</li><li class="pf0">Best paper award at the “International Conference on Advanced Technology in Engineering &amp; Management- ICATEM” on 19th February, 2019 at Taylor’s University, Malaysia.</li></ul>

Honours & Achievement

<ul><li class="pf0">Strategic Management, Corporate Governance &amp; CSR, Sustainability, , Business Communication, Total Quality Management.</li></ul>Research Summary<div align="center"><figure class="table" style="width:41.9%;"><table class="ck-table-resized" style="border-collapse:collapse;border-style:none;" border="1" cellspacing="0"><colgroup><col style="width:68.92%;"><col style="width:31.08%;"></colgroup><tbody><tr><td style="border-color:windowtext;padding:0px 7px;vertical-align:top;">Item</td><td style="border-color:windowtext;padding:0px 7px;vertical-align:top;">No.</td></tr><tr><td style="border-bottom:1px solid windowtext;border-left:1px solid windowtext;border-right:1px solid windowtext;border-top-style:none;padding:0px 7px;vertical-align:top;">Total No. of Papers/Chapters/cases</td><td style="border-bottom:1px solid windowtext;border-left:1px solid windowtext;border-right:1px solid windowtext;border-top-style:none;padding:0px 7px;vertical-align:top;">36</td></tr><tr><td style="border-bottom:1px solid windowtext;border-left:1px solid windowtext;border-right:1px solid windowtext;border-top-style:none;padding:0px 7px;vertical-align:top;">Scopus</td><td style="border-bottom:1px solid windowtext;border-left:1px solid windowtext;border-right:1px solid windowtext;border-top-style:none;padding:0px 7px;vertical-align:top;">8</td></tr><tr><td style="border-bottom:1px solid windowtext;border-left:1px solid windowtext;border-right:1px solid windowtext;border-top-style:none;padding:0px 7px;vertical-align:top;">ABDC</td><td style="border-bottom:1px solid windowtext;border-left:1px solid windowtext;border-right:1px solid windowtext;border-top-style:none;padding:0px 7px;vertical-align:top;">2</td></tr><tr><td style="border-bottom:1px solid windowtext;border-left:1px solid windowtext;border-right:1px solid windowtext;border-top-style:none;padding:0px 7px;vertical-align:top;">WOS</td><td style="border-bottom:1px solid windowtext;border-left:1px solid windowtext;border-right:1px solid windowtext;border-top-style:none;padding:0px 7px;vertical-align:top;">2</td></tr><tr><td style="border-bottom:1px solid windowtext;border-left:1px solid windowtext;border-right:1px solid windowtext;border-top-style:none;padding:0px 7px;vertical-align:top;">Case Studies</td><td style="border-bottom:1px solid windowtext;border-left:1px solid windowtext;border-right:1px solid windowtext;border-top-style:none;padding:0px 7px;vertical-align:top;">11</td></tr><tr><td style="border-bottom:1px solid windowtext;border-left:1px solid windowtext;border-right:1px solid windowtext;border-top-style:none;padding:0px 7px;vertical-align:top;">Peer Reviewed/UGC</td><td style="border-bottom:1px solid windowtext;border-left:1px solid windowtext;border-right:1px solid windowtext;border-top-style:none;padding:0px 7px;vertical-align:top;">13</td></tr><tr><td style="border-bottom:1px solid windowtext;border-left:1px solid windowtext;border-right:1px solid windowtext;border-top-style:none;padding:0px 7px;vertical-align:top;">Books Published</td><td style="border-bottom:1px solid windowtext;border-left:1px solid windowtext;border-right:1px solid windowtext;border-top-style:none;padding:0px 7px;vertical-align:top;">6</td></tr><tr><td style="border-bottom:1px solid windowtext;border-left:1px solid windowtext;border-right:1px solid windowtext;border-top-style:none;padding:0px 7px;vertical-align:top;">Patent&nbsp;</td><td style="border-bottom:1px solid windowtext;border-left:1px solid windowtext;border-right:1px solid windowtext;border-top-style:none;padding:0px 7px;vertical-align:top;">1</td></tr></tbody></table></figure></div>&nbsp;

Research Area

Books<ul><li class="pf1">Published a book on “Business communication” by Scholar’s press,2020, ISBN-10 : ‎ 6138920058</li><li class="pf1">Coauthored a book on “Strategic Management” in 2019 by Charulatha Publication, ISBN -13: 978-93-89051-74-2</li><li class="pf1">Coauthored a book on “Group Cohesiveness and Academic Community” in 2019 by Lambert Academic Publishing - ISBN (978-620-0-22106-3</li><li class="pf1">Published a book on “Legal principles in Shipping Business” by Himalaya Publications in May 2018 for The Chartered Institute of Logistics and Transport, Northamptonshire, United Kingdom.</li><li class="pf1">Published a book named “Katrathu 1 GB” in Tamil which is intended to serve as a guide for the college to corporate transformation,2018</li><li class="pf1">Published a book on “Corporate Governance of banks in India” in 2015 by Lambert Academic Publishing - ISBN (978-3-659-75685-6)</li></ul>Book Chapters<ul><li class="pf0">“Valli Arunachalam's battle for a board seat” in the book “Case Studies in Business Management – Indian prespective, pp.141-148, Vol.II, Himalaya Publishing House, ISBN : 978-93-5495-627-0, 2022</li><li class="pf0">“Byjus- creating value in education” in Case Studies in Business Management – Indian perspective, pp. 78-84,Vol.II, Himalaya Publishing House, ISBN : 978-93-5495-627-0, 2022</li><li class="pf0">" Pandemic measures for the covid19 outbreak in Malaysia: A correlative comparison with China" in Towards Intelligent Systems Modelling and Simulation, Springer Publications, pp.25 – 37, Sep 2021(Scopus Indexed)</li><li class="pf0">“Transition Within the Teaching Pedagogy: A Stochastic Opportunity to Engage Problem Solving Skill Through CODE” in the book “Engineering and Sciences Teaching and Learning Activities, pp.19-31, August 2021, Springer Publications (Scopus Indexed)</li><li class="pf0">“The Jugaad Innovation in India- The case study of Ampere vehicles" in the book named "Value Creation 4.0" by Gabor Rekettye (ISBN-10: 1912997215),2020, Transnational Press, London</li></ul>

Books and Chapter Contributions

List of Publications (25 No)<ol style="list-style-type:decimal;"><li>A critical analysis of the Punjab national bank scam and its implications, International Journal of Pure and Applied Mathematics 119 (12), 14853-14866,2018</li><li>CSR in the Digital ERA—A Access on the CSR Communication of Companies and Identification of Services for CSR, International Journal of Innovative Technology and Exploring Engineering 8(11), 689-693,2019</li><li>Just a Minute (or Jam): A Joyous Communication Enhancement Game, International Journal of Communication and Media Studies 6 (1), 13-15,2016</li><li>A comparative study of Corporate Governance Practices of selected Public and Private Sector Commercial Banks in India, International Journal of Business and Administration Research Review 1(12), 114-119,2015</li><li>The mediating effect of customer satisfaction on the relationship between service quality and customer loyalty in Digital Banking, Journal of Contemporary Issues in Business and Government Vol 28 (01), 2022</li><li>Effect of technology in sedentary lifestyle and its impact on the overall wellbeing of the IT employees in Chennai, International Journal of Recent Technology and Engineering 8 (2S8), 1489-1494,2019</li><li>Electric Vehicles-An Introduction of the Tesla for Strategy and Leadership, International Journal of Recent Technology and Engineering 8 (2S8), 1522-1524,2019</li><li>The mediating effect of customer satisfaction on the relationship between service quality and customer loyalty in Digital Banking, Journal of Contemporary Issues in Business and Government 28(1), 2022</li><li>Text to voice conversion of text embedded in images, 2024 IEEE International Conference for Women in Innovation, Technology &amp; Entrepreneurship (ICWITE),148-154,2024</li><li>&nbsp;Sustainable strategy: Analysing the role of CSR communication of select companies to the stakeholders, International Journal of Professional Business Review.,8(4),1-12,2023</li><li>&nbsp;The Icarus Paradox in the Indian Banking Sector: The Story of Yes Bank, International Journal of Research in Management &amp; Social Science,9(4),20-26, 2021</li><li>Pandemic measures for the COVID19 outbreak control in Malaysia: A correlative comparison with China, Engineering and Sciences Teaching and Learning Activities: New Systems Throughout COVID-19 Pandemics, 25-37, Springer International Publishing</li><li>Transition Within the Teaching Pedagogy: A Stochastic Opportunity to Engage Problem Solving Skill Through CODE, Engineering and Sciences Teaching and Learning Activities: New Systems Throughout COVID-19 Pandemics, 19-31, Springer International Publishing</li><li>A Study on Total Quality Management Process with Reference to Switching Info Technology Gunther, Chennai, International Journal of Mechanical Engineering and Technology 9 (7), 275–285, 2018</li><li>&nbsp;An insight in to the CSR activity of Mahindra &amp; Mahindra Ltd, International Journal of Innovative Research in Management Studies,1(1),108-115, 2016</li><li>&nbsp;PEST analysis of the movie Vishwaroopam, International Journal of management and Development Studies,1(3), 119-123, 2013</li><li>Challenges in Teaching Business Communication to Management Students from a rural background, IUP journal of Soft skills 6 (1), 47-50,2012</li><li>Assisting Visually Challenged Individuals to Distinguish Authentic Currency, Advances in Data Science and Artificial Intelligence: Proceedings of ERCICA: International Conference on Emerging Research in Computing, Information, Communication and Applications,219-232,Springer Nature Singapore</li><li>&nbsp;Artificial Intelligence for Social Good, Disaster Relief, Poverty Alleviation, and Environmental Sustainability: A New Era of Innovative Solution and Global Impact</li><li>Impact of Artificial Intelligence on Society, 156-173, Impact of Artificial Intelligence on Society,156-173, Chapman and Hall/CRC,2024</li><li>&nbsp;Is IOT the new buzzword in supply Chain Management?, Journal of Applied Science and Computations 6 (2),2019</li><li>Bridging the Digital Skill Gap, International Management Research review (IMRR-ISSN: 2231-2501),3,2017</li><li>FDI in Indian Retail: Is it a happy tale?, GIM Journal of Management,2013</li><li>Jatropha curcas and its scope as biofuel, Kisan world 37 (08), 31-34,2010</li><li>MOOC–The Impact of its Disruption in Higher Education, International Journal of Research in Engineering, IT and Social Sciences,94-99,2019</li></ol>List of Case Studies (11)<ol><li>Cryptocurrency – Is there light at the end of the tunnel, Empirical Economics Letters, 23 (Special Issue 2): (February 2024) ISSN 1681 8997, https://doi.org/10.5281/zenodo.11099494 Link:http://www.eel.my100megs.com/volume-23-number-february-2-special-issue.htm</li><li>Sustainable strategy: Analysing the role of CSR communication of select companies to the stakeholders, international journal of Professional Business Review, Vol.8, No. 4, pp.1-12,2023 (Scopus). Link : <a target="_blank" rel="noopener noreferrer" href="https://openaccessojs.com/JBReview/article/view/1600">https://openaccessojs.com/JBReview/article/view/1600</a></li><li>Valli Arunachalam's battle for a board seat” in the book, “Case Studies in Business Management – Indian perspective”, pp.141-148, Vol.II, Himalaya Publishing House, ISBN : 978-93-5495-627-0, 2022</li><li>Byjus- creating value in education in “Case Studies in Business Management – Indian perspective”, pp. 78-84, Vol.II, Himalaya Publishing House, ISBN : 978-93-5495-627-0, 2022</li><li>The miracles that stopped: The Quality Journey of an Organization - before and after the Pandemic, Empirical Economics Letters, 20 (Special Issue 4) (December 2021) ISSN 1681 8997 (ABDC)</li><li>The digital saga of Mailers. AIMS Journal of Management, January 2021, pp.240-251</li><li>The Jugaad Innovation in India- The case study of Ampere vehiclesin the book named "Value Creation 4.0" by Gabor Rekettye.(ISBN-10: 1912997215),2020, Transnational Press, London</li><li>On A Mission for Vision – The Case Study of Sankara Nethralaya, Global Management Review, Vol 13, Issue 2, July - December 2019</li><li>Impact of Merger &amp; Acquisition on Employee Culture: A Case Study on DXC Technology, Journal of Mechanics of Continua And Mathematical Sciences ISSN (Online) : 2454 -7190 Vol.-14, No.-5, September - October (2019) 832-837 ISSN (Print) 0973-8975, (Web Of Science)</li><li>Electric Vehicles – An Introduction of the Tesla for Strategy and Leadership, International Journal of Recent Technology and Engineering (IJRTE), ISSN: 2277-3878, Volume-8 Issue-2S8, August 2019, pp.1522-1524 (Scopus)</li><li>Beginning the Sustainability Journey-A Case Study of Berkshire Books Pvt. Limited, Corporate Business Strategies,2017</li></ol>

Publications/Articles

<ol><li class="pf0">Presented a paper on “Role of Recent Technologies in Development of Green Banking” in the International Conference on Banking, Finance &amp; Business&nbsp; (ICBFBF 2025)&nbsp;from April 22 to 24, 2025 at the&nbsp;College of Banking and Financial Studies, Muscat, Sultanate of Oman. </li><li class="pf0">Presented a paper on “Mediating Effect of Communication on the impact of Deming’s TQM Principles on Employee Development” at the II Asia Pacific Conference on Educational Research, Social Science and Humanities held on 24th and 25th September,2023 at Bangkok, Thailand.</li><li class="pf0">Presented a Paper on “Electric vehicles – An Introduction of the Tesla Case for strategy and leadership"&nbsp;in the International Conference on Advanced Technology in Engineering &amp; Management-&nbsp;ICATEM’ on 19th February, 2019 at Taylor’s University, Malaysia and won the best paper award.</li><li class="pf0">Presented a Paper on “Effect of Technology in Sedentary Lifestyle And Its Impact on the Overall Well Being of the IT Employees in Chennai"&nbsp;in the International Conference on Advanced Technology in Engineering &amp; Management-&nbsp;ICATEM’ on 15th February, 2019 at MDIS, Singapore.</li><li class="pf0">Had chaired the session on Corporate Social Responsibility at sixth International conference on Business Management and economics on December 22, 2017 at Colombo, Srilanka</li><li class="pf0">Presented a paper on “Sustainable strategy: Analyzing the role of CSR communication of select companies to the stakeholders” at the 24th Annual convention of the Strategic Management Forum (SMF 2022) at the Institute of Rural Management Anand (IRMA), Gujarat from Dec 21 to 23, 2022.</li><li class="pf0">Presented a paper titled “Effect of Deming’s Principles on Employee Development: A Study on Automotive Industry in India” at the International Conference on Celerity in Commerce, Business Management and Humanities towards Sustainable Development at SDNB Vaishnava college on 29th September, 2022 and had won the best paper award.</li><li class="pf0">Presented a paper on “SDGs in Curriculum: The XIME way” at the virtual International Conference on Translating SDGs into Action: The Power of Higher Education Institutions organized by kristu Jayanti College, Bengaluru on 22nd &amp; 23rd January ,2021</li><li class="pf0">Presented a paper on “Leadership &amp; Innovation: Lessons from the Case of Tesla Inc” in the 20th Annual Convention of Strategic Management Forum: Strategy, Innovation and Entrepreneurship curriculum in an era of Disruption at Indian Institute of Management, Trichy on December 25-27,2018</li></ol>

Papers Presented

<ul><li class="pf0">Played an active role in the Executive Development Program named “RACE” conducted for the Middle-Level Executives of Apollo Tyres starting from 18th August 2021.</li><li class="pf0">The program was scheduled for 8 days over 4 weeks, two days each week. 26 executives from Apollo Tyres attended the Program at XIME, Chennai. Handled the session on Presentation &amp; Public Speaking.</li></ul>List of Visiting Assignments<ol><li class="pf1">Visiting faculty at Stella Maris College, Chennai for the Post Graduate Certificate in International Business Management Course for the year 2017-18 &amp; 2019-2020 in collaboration with Liverpool Hope Business School, Uk</li><li class="pf1">Had delivered a session on “Case teaching Pedagogy” at the Short-term Training Programme [STTP] for the faculty members on theme of “ENHANCING QUALITY EDUCATION THROUGH CAPACITY BUILDING FOR GEN Z” by Vidyalankar School of Information Technology, Mumbai on 03/05/23</li><li class="pf1">Had delivered an invited lecture on “The significance of Academic Performance Indicator” at the Faculty Development Programme on “Building Blocks of higher education” at Sardhar vallabhai Patel International School of Textile Management, Coimbatore. India</li><li class="pf1">Had delivered a lecture on “’ Creating Gender awareness in the society” at the workshop on “Prevention and response to sexual and gender-based violence” sponsored by The Association of Common Wealth Universities (London) held at the School of Management Studies,Vels University, India.</li><li class="pf1">Had chaired the session on Corporate Social Responsibility at sixth International conference on Business Management and economics on December 22, 2017 at Colombo, Srilanka.</li><li class="pf1">Had delivered an invited lecture on "Importance of business plan and elevator pitch for Entrepreneurs on 27th &amp; 28th September, 2017 at the Medical Device Innovation – from Ideation to Commercialization”, three day National Workshop at Mahendra College of Engineering, Salem, India</li><li class="pf1">Had delivered an invited lecture in the DST-EDI Sponsored Entrepreneurship Awareness Camp on 21.07.2016 at M Kumarasamy College of Engineering, Karur, India</li><li class="pf1">Had delivered an invited lecture in the seminar on “Soft Skills – Need of the hour” conducted by Vinayaka Mission’s College of Pharmacy, Salem on July 18th, 2016 on the topic of “Interview Techniques”.</li><li class="pf1">Had delivered an invited lecture in the Entrepreneurship Development Camp at Kongunadu College of Engg. &amp; Technology, Trichy sponsored by Entrepreneurship Development Institute Of India, (DST-NIMAT Project) on 14/07/16.</li><li class="pf1">Had been the Chairperson for the National Conference on "Contemporary Developments in Management" held on 18th March 2016 organized by Department of Management Studies at VMKV Engineering College, Salem, Tamilnadu, India.</li><li class="pf1">Had organized a workshop on “Career Development and Management Accounting” at PGP College of Engineering &amp; Technology for UG/PG students on 05.03.16</li><li class="pf1">Guest expert on a radio talk show in All India Radio – Kodaikanal FM on 28.02.16 on the topic “The right approach for the Board Examinations”</li><li class="pf1">Guest expert on a radio talk show in All India Radio – Kodaikanal FM on 13.06.15 on the topic “Effective Parenting”</li></ol>

Name:Dr. Gayathri S

Subject Area:General Management & Operations

Email:gayathri.s@iba.a.cin