IBA Bangalore organized a Workshop on “My 50 years in Marketing” on 21st March 2014 wherein an eminent Marketing scholar Dr. Madhav Kacker took the audience through his Marketing career spanning over 50 years. The session was of great significance to all, since the speaker had witnessed the developments in the Marketing field more than anyone else did. During his presentation, he observed that there is no active Marketing Body in India which can promote and develop the Marketing ideas, He also wondered if IBA can initiate to work towards forming a one. That is when Dr. Subhash Sharma, Director, IBA Bangalore, suggested the formation of a Marketing Forum in IBA Bangalore. Subsequently, a meeting was held on 11th July 2014 at IBA Bangalore concerning this, which was chaired by Dr. Sharma himself. It was decided to name this Body as “Indus Business Academy – Marketing Forum (IBA-MF)”. Faculty and staff members present during the meeting discussed the functioning of Marketing Forum, its Vision, Objectives, as well as activities. All the IBA Bangalore faculty and staff members present present during the meeting were decided to be the founding members of IBA Marketing Forum. All this was just a step ahead to realize the wish of Dr. Madhav Kacker. IBA is deeply indebted to Dr. Madhav Kacker who is the spark behind creating such a Forum. The inception wouldn’t have been a reality without the encouragement and guidance of Dr. Subhash Sharma. IBA-MF bestows its gratitude towards Dr. Madahv Kacker and Dr. Subhash Sharma and seeks their guidance throughout.