IBA Bengaluru is 19th among the 42 B-Schools (out of 5000+ B-Schools in India) to get an International Accreditation By iacbe

IBA (Indus Business Academy)

eveready

Eveready Industries – Can They Recharge Their Future?

21.04.2014 in Blog

Is the power discharged in Eveready Industries? Well, last few years’ financials say so. A hundred years’ expertise in the portable battery business isn’t just enough for it to carry on for another decade; but changing with the changing digital requirements of customers is. Eveready’s…

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market segmentation

Macaulayism and Lessons in Marketing from the British Raj

15.04.2014 in Blog

The virtue and risk of segmentation We have heard of the saying, “Divide and Rule.” In Marketing, we call it segmentation, wherein we break up our target market by Demographics (who we are), Attitudes (What we think and believe) and Behaviour (What we do). Segmentation…

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Archish Featured

Archish 2014

01.04.2014 in Archish

This year the theme of Archish was CHAMAELEONIDAE. First of all if we compare human with any creature we will have some other odd feeling.  Many of us do not identify the special features of others species but we need to identify because every species…

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Dr. Subhash Sharma

Women Executives Training Program

24.03.2014 in Workshops/Seminars

Indus Business Academy, Bangalore In association with Women’s Institute of Management Entrepreneurship And Soft Skills Training Services Training Program for Women Executives On “PERSONAL EFFECTIVENESS AT WORK PLACE” Date: Friday 21st March 2014 (10:00-1700 hrs) Regn: 0930 hrs. Venue: Hotel Ramada, Shivajinagar, Bangalore 560001.   Success in…

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Workshop on My Fifty years in Markeitng

Workshop on My Fifty years in Marketing

22.03.2014 in Workshops/Seminars

Workshop On My Fifty years in Marketing By Dr. Madhav Kacker 21st March 2014 Time: 10:00 AM to 1:00 PM Venue: Indus Business Academy, Bangalore Introduction In this informal interaction Dr. Madhav narrated his own story unfolding a long academic career that began in 1952…

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Anti Corruption workshop

Workshop on Anti-Corruption

04.03.2014 in Workshops/Seminars

Workshop On Anti-Corruption and Applied Ethics in Business Education: PRME Approach 3rd March 2014 Special Guest: Prof. Ronald E. Berenbeim Adjunct Professor, New York University, Stern Business School Member, PRME AC Working Group on Anti-corruption in Management Education Prof. Shiv K. Tripathi Professor, Mzumbe University,…

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Corporate Social Responsibility

Workshop on Corporate Social Responsibility

23.02.2014 in Workshops/Seminars

IIM Ahmedabad Alumni Association, Bangalore Chapter Indus Business Academy Bangalore Indian Institute of Public Administration Karnataka Regional Branch, Bangalore An Interactive Dialogical Workshop on Corporate Social Responsibility Day & Date: Saturday, 22nd February, 2014 Time: 10.30 am Venue: Indus Business Academy, Bangalore Dr. Subhash Sharma…

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