Guest Lecture – Mr Rohit Ohri

Guest lecture by Mr Rohit Ohri, Chairman and CEO – FCB India

Date: 31^st May 2021

Mr Rohit started the session with an introduction to Advertisement agencies, how they manufacture ideas, and how creativity is the source of their bread & butter. He explained how the key to every successful creative strategy is to remain customer-centric, imagine the reasons that will motivate consumers, make strategy, speak through creatives.

Mr Rohit detailed how pivotal Account management is for a healthy relationship with the client, their sustenance. He explained the role of Account managers and how they are the client’s voice, responsible for agency revenue and should possess an integrated approach.

He then gave examples from his experience over the years and took students through the journey of some of his most successful campaigns.

In the end, he said that keeping track of the latest trends is very important. He gave the example of research and psychology in advertising and how its popularity has increased because its indications help target customers better.