GL Aarushi Dua

 ‘Consumer Insights on E-commerce’

On 6th March 2023, Indus Business Academy, Bangalore organized a guest lecture on ‘Consumer Insights on E-commerce’ by Ms. Aarushi Dua, Category Manager at Tata Digital. Ms Aarushi Dua provided us with an insight on how e-commerce sector works. She discussed about the many e-commerce basics and engaged with the students with some basic quiz on e-commerce. 

She emphasised the importance of using digital content to connect with the targeted consumers and how it is important to place a particular product in a place where it reaches the consumer.

Ms Dua provided us knowledge about the four e-commerce growth strategies i.e., Social Media, Retargeting, Engagement and Retention and Chabot’s.

She also discussed about the career opportunities one can pursue in e-commerce.