Back

Name Dr. Easwar Krishna Iyer
Subject Area Marketing, Strategy

Dr. Easwar Krishna Iyer is a Director & Professor at Indus Business Academy (IBA) Bangalore. Prior to IBA, he was Dean, Ramcharan School of Leadership, MIT World Peace University, Pune. His previous experiences include a 14-year stint with Great Lakes Institute of Management and a 4-year association with Amrita School of Business. Dr. Iyer’s subject areas are Marketing and Strategy.

Dr. Iyer is a triple Post Graduate [IIT Kharagpur, Great Lakes and University of Houston]. His PhD is in Technology Adoption Modelling from Centurion University of Technology and Management. An avid traveller, Dr. Iyer has travelled to over 20 countries and was AGM member of the US-based annual GMAC conference from 2010–2023.

Over the years, Dr. Easwar Krishna Iyer has headed all major functions in B-Schools including Program Launch, Program Management, Placement, Public Relations, Press Liaison and Admissions in previous schools. He is a Subject Matter Expert & Consultant to Tata Consultancy Services. A regular content creator on LinkedIn, Dr. Iyer has over 5 million views and close to 24 thousand followers. He writes about Leadership, Positivity, Economy, Education and Nationalism.

Educational Qualification

  • Doctor of Philosophy [PhD] [2017]
    Centurion University of Technology & Management [CUTM]; [Area: Cloud Adoption]
  • 3rd Post Graduation in Energy Management [GEMBA] [2014]
    CT Bauer School of Business, University of Houston, USA; CGPA = 3.69 in a base of 4.0
  • 2nd Post Graduation in Management [PGPM] [2006]
    Great Lakes Institute of Management, Chennai
    In association with Illinois Institute of Technology, Chicago, USA
    Double Gold Medalist; CGPA = 3.5 in a base of 4.0
  • 1st Post Graduation in Technology [M-Tech] [1989]
    Indian Institute of Technology [IIT], Kharagpur
    Microwaves & Optical Communication Engineering; CGPA = 9.09 in a base of 10
  • Graduation in Technology / Engineering [B-Tech] [1987]
    College of Engineering, Trivandrum, University of Kerala
    Electronics & Communication Engineering; Distinction with 78% marks

Work Experience

  • Director – Indus Business Academy, Bangalore
  • Dean – Ramcharan School of Leadership, MIT WPU, Pune
  • Professor – Great Lakes Institute of Management, Chennai
  • Associate Professor – Amrita School of Business, Coimbatore
  • Entrepreneur / CEO – Office Automation Company, Trivandrum
  • Scientist – SAMEER (R&D of DIT, Govt of India), Mumbai
  • Visiting Faculty – CRCE College, Mumbai

Research Area

  • Technology Adoption, Cloud / Green Computing

Publications

  • “Sectorial Adoption Analysis of Cloud Computing by Examining the Dissatisfier Landscape”, Easwar et al, Electronic Journal of Information System Evaluations, Vol. 16 No. 3, 2013, pp. 211‑219. Published by Academic Publishing Limited, ISSN 1566‑6379. Ranked in ABDC as ‘B Category’ Journal (Code: 0806).
  • “Cash Flow Modeling and Risk Mapping in Public Cloud Computing – An Evolutionary Approach”, Easwar et al, International Journal of Consumer and Business Analytics, Vol. 1 No. 1, Feb 2013, pp. 83‑94. ISSN 2321‑175X.
  • “Cloud Computing and its Leveling Impact between Developed and Emerging Economies”, Easwar et al, International Journal of Computer Communications and Networks (IJCCN), Vol. 3 Issue 3, August 2013.
  • “What drives Big Data Analytics to Cloud”, Easwar et al, International Journal of Consumer and Business Analytics, Vol. 2 No. 1, Dec 2013. ISSN 2321‑175X.
  • “A 360 degree Carbon Audit of the ICT Industry”, Easwar et al, International Journal of Intercultural Information Management (IJIIM), Vol. 4 Nos. 2/3, 2014, pp. 158‑182.
  • “Validation of Cognitive Inhibitors to Technology Adoption using Content Analysis”, Easwar et al, International Journal for Information Technology and Management (IJITM).
  • “Studying Technology Adoption Inhibitors in the context of Food Ordering Apps”, Easwar et al, Ushus Journal of Business Management, Vol. 17 No. 1, 2018, pp. 1‑14.
  • “Technology Inhibition Modelling: Investigating the flip side of TAM”, Easwar et al, Journal of Strategic Innovation and Sustainability, Vol. 16 (3), 2021.
  • “Cloud Computing and Modelling of Cash Flows for Full vs. Fractional Adoption of Cloud”, Easwar et al, Proceedings of International Conference on Business Management & Information Systems, Singapore, Nov 2012. ISSN 2164‑263X, ISBN 978‑93‑82563‑39‑6, pp. 112‑117.
  • “Analysis of Cloud Adoption Trends in Emerging Economies using Tetra‑Threat Framework”, Easwar et al, 2nd International Conference on IT and Business Application, Palembang, Indonesia, Feb 2013, pp. 11‑22.
  • “Analysis of Dissatisfiers that Inhibit Cloud Computing Adoption across Multiple Customer Segments”, Easwar et al, 4th International Conference on Information Management and Evaluation, Saigon, Vietnam, May 2013, pp. 145‑151.
  • “Analysis of Datacenter Ecosystems for Green IT implementation using Cloud Computing”, Easwar et al, Proceedings of International Conference on Business Management & Information Systems, Dubai, Nov 2013. ISSN 2164‑263X, ISBN 978‑93‑82563‑39‑6, pp. 102‑109.
  • “Positioning Cloud Computing as a strategic tool to bridge Product Service Continuum”, Easwar et al, Proceedings… Dubai, Nov 2013, pp. 127‑134.
  • “Analysis of the Convergence of Buyer and Seller Interests in e‑Commerce Space”, Easwar et al, Proceedings… Dubai, Nov 2013, pp. 145‑152.
  • “Segmentation of Risk Factors associated with Cloud Computing Adoption”, Easwar Krishna Iyer, ICCSM‑2014, University of Reading, London, Oct 2014.
  • “Extending Technology Adoption Model by addition of Cognitive Inhibitors”, Easwar et al, Proceedings… Singapore, Nov 2015, pp. 89‑95.
  • “Decision variables influencing Cloud adoption by SME Sector: A Conjoint Analysis Mapping”, Easwar et al, National Conference on Business Analytics & Business Intelligence, Hyderabad, Jan 2013.
  • “Mindshare influencing Market share – A Study of the Premium Mid-size Car Segment in India”, Easwar et al, same conference, Hyderabad, Jan 2013.
  • “Uniqueness of SOCIAL in the Overall SMAC Stack”, Easwar Krishna Iyer, ICSMM 2014, Bangalore, July 2014.
  • “Studying Technology Adoption Inhibition in the Context of Food Ordering Apps”, Easwar Krishna Iyer et al, NCETB 2018, Bangalore, Feb 2018.
  • “Microstrip Resonator using sputtered YBaCuO film on <100> MgO”, K. Easwar et al, Superconductor Science & Technology, Vol. 1 No. 4, 1991, p. 577‑578.
  • “High‑Q‑Factor Low Dielectric Loss Inverted Microstrip YBaCuO Resonator for accurate Rs Characterization”, K. Easwar et al, Microwave and Optical Technology Letters, Vol. 6 No. 5, 1993, p. 281‑283.
  • “Power and Temperature Dependence of Q Factor of a Double‑sided thin film YBaCuO Microstrip Resonator”, K. Easwar et al, Applied Superconductivity, Vol. 1 No. 2, 1991, p. 1‑6.
  • “Unique Multi‑parameter Dependence Considerations for Passive HTSC Microstrip Devices”, K. Easwar et al, IETE Technical Review, Vol. 10 No. 4, 1993, p. 355‑357.
  • “High‑Q, Ag‑doped 123 resonator on unbuffered sapphire substrate”, K. Easwar et al, Electronics Letters, Vol. 31 No. 5, 1995, p. 374‑375.
  • “Thermal Loading Analysis Of HTSC Microstrip Resonator”, K. Easwar et al, Solid State Physics Symposium, BHU, Dec 1991.
  • “Weak link dependent microwave power limiting action in YBaCuO films on MgO”, K. Easwar et al, ISRAMT 1993, New Delhi, pp. 61‑64.
  • “Effect of Ag‑doping on microwave transmission in YBaCuO thin films”, K. Easwar et al, ISRAMT 1993, New Delhi, pp. 53‑56.
  • “Cloud Computing @ Asia The Next 1% GDP Industry” [1st Edition], by Easwar Krishna Iyer, Excel Books, New Delhi. ISBN 978‑93‑5062‑335‑0.
  • “Business Analytics” [1st Edition], by Tapan K Panda [Chapter 13], Excel Books, New Delhi. ISBN 978‑93‑5062‑227‑3.
  • “Social Media Marketing – Emerging Concepts and Applications”, contributed chapter pp. 37‑49, edited by Githa Heggde & G Shainesh, Springer Link. DOI chapter link.
  • “Do Millennials Balk at Admission Tests?”, Easwar Krishna Iyer, Indian Management, Vol. 53 Issue 05, May 2014, pp. 42‑48.
  • “Data: the New Driver for Competitive Advantage”, Easwar Krishna Iyer, People Matters, August 2014, Issue V.
  • “Admissions Diversity – Bringing a Diverse Participant Profile into the MBA Classroom”, Easwar Krishna Iyer, in *Enhancing B‑School Competitiveness*, Pearson Publication, pp. 55‑58.
  • “Difference between one year MBA programme and Executive MBA programme”, Easwar Krishna Iyer, India Today Education, Sept 21 2017.
  • “CAT 2017: Last Minute preparation tips by an expert”, Easwar Krishna Iyer, NDTV.com, Nov 26 2017.
  • “Editorial”, Easwar Krishna Iyer & Jayanthi Ranjan, special issue of IJIIM on SMAC, Vol. 4 Nos 2/3, 2014, pp. 87‑88.
  • “BlazeClan Technologies: Cloud Computing Adoption in India”, case study by Easwar Krishna Iyer & Jayanthi Ranjan, Richard Ivey Case Study, Jan 30 2015, Product No. 9B14E025.

MDPs Delivered

  • Consumer Marketing MDP to Coca Cola [delivered many times]
  • One Day workshop on Cloud [For Tech On Cloud]
  • One day session on Marketing [TVS Sri Chakra Tires]
  • 2-day session on Marketing [HCL State Street]
  • Consumer Marketing MDP to Eppendorf
  • Case Study workshop as FDP [Indian Maritime University]
  • One day session on Marketing [Ashok Leyland]
  • One day session on Positioning [RAMCO Systems]
  • One day Session on Marketing [Amararaja Batteries]
  • Dir and Faculty for a 2-day MDP [Vishwashanti Hospital]

Consultancy

  • Consultant to M/s Tata Consultancy Services [TCS] on Content Management, Creation and Review since 2017

Memberships / Editorships

  • Member of GMAT Annual Conference USA for over a decade (2010–2022)
  • Co-Chair of International Conference ICBMIS for many years (Singapore and Dubai) (2014–2018)
  • Guest Editor of one issue of IJIIM (An Inderscience Journal) (2014)
  • Vice Chair of the Amrita – SUNY Buffalo EMBA Program (2006–2010)
  • Adjunct Professor of SUNY Buffalo (2006–2010)
  • Part of the national level ‘High Temperature Superconductors Application’ team, chaired by then Chairman of Atomic Energy Commission of India (1989–1995)