| Name | Joseph Dolphin |
| Designation | Associate Professor |
| Subject Area | Sales & Marketing, Information Systems, Digital Marketing, Artificial Intelligence & Data Science |
| joseph.d@iba.ac.in |
Prof. Joseph Dolphin is a well-known leader in the global IT industry with over three decades of experience spanning North America, LATAM, EMEA, and APAC. He has successfully led transformative initiatives for clients across diverse sectors, including Retail, Life Sciences, Manufacturing, Financial Services, and Government.
Prof. Joseph has held senior leadership positions at Siemens, Accenture, and Capgemini, where he spearheaded large-scale SAP package-enabled transformations and drove enterprise innovation. A serial entrepreneur, his first venture was successfully acquired by Andersen Consulting. His second start-up, EDG Cornerstone, is a next-generation EdTech platform recognized as the EdTech Start-Up of the Year by the India School Awards 2025.
Prof. Joseph is passionate about ensuring IT and Management Consulting businesses truly “Deliver to Promise” and champions people transformation through a unique pedagogy and toolset he calls “Experience in a Classroom.” He is always ready to “Go With You To Market,” bringing hands-on support and leadership to client-facing initiatives.
An accomplished academic, Prof. Joseph holds an Electrical Engineering degree, an MBA from FMS Delhi, and a PhD from IIT Ropar, with research interests in Customer Engagement, Service-Dominant Logic, Online Fashion Shopping, Sustainability, Artificial Intelligence Voice Assistant, and Augmented Reality Interactive Technologies.
Prof. Joseph is also a TEDx speaker and the author of the Amazon Bestseller, “What They Still Don’t Teach You In Project Management School”. His work continues to shape the future of technology, education, and leadership on a global scale.
- Founder, Managing Partner & CEO, EDG Cornerstone Strategies Private Limited. A Technology Services, Consulting, and People Transformation company
- Founder, Managing Partner & Head Digital, DOT1 Solutions Private Limited, (A member firm of Andersen Consulting)
- Director SAP Practice, Financial Services, Capgemini India, UK, USA, Middle East, APAC
- Manager, SAP CRM Capability, System Integration Solution Architect, Accenture Singapore, India
- Senior Consultant, SAP CRM Capability, Siemens India, Sri Lanka, UK, Thailand, Philippines, South Africa, Finland
- Consultant E-Business, Government & Federal, Public Sector, Tech Mahindra (formerly Satyam Computer Services), India
- Applied Artificial Intelligence & Machine Learning, IIT Madras
- Data Science & Artificial Intelligence, IIT Roorkee
- SAP Certified Associate – Implementation Consultant – SAP S/4HANA Cloud Public Edition, SAP AG
- mySAP Supply Chain Management – Order Fulfillment, SAP AG
- Chief Operations Officer (COO), IIM Lucknow
- Teaching/Practicing Marketing Research, IIM Lucknow
- New Product Development, IIM Bangalore
- Business & IT Asset Modelling (OBASHI), APMG International
- Certified Scrum Master, Scrum Alliance
- Enterprise IT Governance & Management (COBIT5), KPMG
- Managing Transformational Change (CHAMPS2), APMG International
- Qualified Innovation Practitioner, QAI
- Qualified Lean Six Sigma Green Belt, QAI
- Engagement Manager Level 2, Capgemini
- Systems Integration Solutions Architect (SISA), Accenture
- Digital Production Technologies, BBC
- CPIM Basics of Supply Chain Management (BSCM), APMG International
- “The effect of Symbiocene-inspired AI on service-dominant logic aligned customer engagement: conceptual framework and future research directions”, Pan IIM Conference, IIM Ranchi, 2025
- “Study investigating the relationship between Customer Resource Integration, Customer Knowledge Sharing, and Customer Co-Creation in the context of Augmented Reality Interactive Technology (ARIT)-enabled fashion shopping”, MICA, 11th Annual Global Conference, 2025
- “Drivers of Fashion Innovation and Sustainability through the lens of Artificial Intelligence Voice Assistant (AIVA)-Enabled Customer Co-Creation”, International Conference on ‘Intertwining Sustainability with Mission LiFE: Fashion, Entrepreneurship and Cultural Integration in Harmony’, 2024
- “Customer Virtual fashion-interactions in the Metaverse: an integrative S-D logic-aligned Service Design/Customer Engagement Model”, ANZMAC 2023
- “To study the effect of machine intelligence on customer’s brand-related interactions and learning to grow brand knowledge”, 2023 AMA Summer Academic Conference
- “How does machine intelligence (AI, ML, XR) affect the S-D logic-informed customer engagement foundational processes, and Customer Engagement: insights from a review of academic literature and marketplace innovations & technology trends”, Academy of Marketing: AM2023, University of Birmingham
- “How does machine intelligence (AI, ML, XR) affect the S-D logic-informed customer engagement foundational processes, and Customer Engagement: insights from a review of academic literature and marketplace innovations & technology trends”, Athens Institute for Education and Research: 11th Annual International Colloquium on Branding, 2023
- “Developing Service Personalization through machine intelligence (AI, ML, XR)-an integrative S-D logic-aligned Service Design/Customer Engagement model”, IIT Kharagpur: VGSoM: 9th Management Doctoral Colloquium, 2023
- “Understand the influence of machine intelligence in information search”, IIM Jammu: International Conference on Reimagining Marketing with Technology (ICRMT 2023), in collaboration with Deakin University Australia, 2023
- “Smart technology shaping future: Investigate the effect of ARSG (Augmented Reality Smart Glasses) on Customer Co-Creation”, National Institute of Fashion Technology, Kangra, International Conference on Sustainable Design Practices
- “Developing Service Personalization through machine intelligence (AI, ML, XR)”, Jagdish Sheth School of Management (JAGSoM) hosted the ISDSI (International Society for Data Science and Innovation) – Global Conference 2022
- What They Don’t Teach You In Project Management School (2014)
- Living Next Door to HR (2015)
- What They Still Don’t Teach You In Project Management School – Part 1 and 2 (2025) – Amazon Bestseller
- #CEO Diaries (2025) – Received the Emily Dickinson Award for poetry
- “Effect Of Machine Intelligence on Service-Dominant Logic Aligned Customer Engagement and Service Design: Insights and Future Research Directions”. Advances in Consumer Research. ABDC B Journal. Published in May 2025.
- “Understanding The Effect of Augmented Reality Interactive Technology on Fashion Shopping: Insights from The Review of Academic Literature and Market Trends”. Journal of Marketing & Social Research. ABDC C Journal. Published in April 2025.
- “Drivers of Customer Sustainable Consumption through the Lens of Customer Knowledge Sharing in ARIT-enabled Fashion Shopping Device”. Advances in Consumer Research. ABDC B Journal. Published in April 2025.
- Ed-Tech Start-up of the Year 2025, Indian School Awards 2025
- India Excellence Award 2024, Zee Business
- Best in the Consulting Industry-2015, Consultants Review Magazine 2015
- TEDx Speaker, SGGR, TEDx
- Guinness World Record, The Guinness Book of World Records 2016
- Business Spotlight, Outlook Magazine, “EDG Cornerstone driving customer engagement”
- NDTV, “10 Startups Leading the Charge in 2023”
- Mid-Day, “Launch of the myxtra.world EdTech Platform”
- The Literature Times, Book Review, “What They Still Don’t Teach You In Project Management School”