Lincoln once write a letter to the teacher of his son. It is quite well known and found in most text books. I happened to glance at it at my daughter’s school and marvelled at how similar it is to …
When people quit after working for only a few months in a job, with the hope of find their ideal job in future, some of the reasons they cite are listed below. I was bored! I was overworked! It was …
The virtue and risk of segmentation We have heard of the saying, “Divide and Rule.” In Marketing, we call it segmentation, wherein we break up our target market by Demographics (who we are), Attitudes (What we think and believe) and …