Consumer insight on develpment

On 13th February, 2023, a session on “Applying Consumer Input on Development of Brand and Media” was held at the Indus Business Academy with Mr. Sam Moorthy serving as the day’s speaker.

About the speaker 

Mr. Sam Moorthy is a senior industry professional with international exposure. A “Leadership Builder” with 35 years of experience, Mr. Sam Moorthy instructs individuals who work with and develop brands. Mr. Moorthy is an individual who has a variety of interests, including marketing, music, and food. The only way we can express our gratitude for Mr. Sam sharing his views and knowledge is by actively participating in the discussion.

The Grand Sweets and Snacks Iconic Brand from Madras 

How did this renowned Madras brand win over its audience?

The lavish sweet K treats took us to Madras of 1982, which was meant to be a conservative city—more than 40 years ago. Using “The Grand Sweets and Snacks,” a venerable Madras brand, as an example, we can gain client information. He also discussed the possibility of it being both rational and irrational. He asserts that paying a premium rate does not provide understanding. When a consumer’s behavior is explained in terms of its why, that is an insight.

The discussion was quite beneficial, according to the students. It’s vital to remember that “it’s not always about the brand, but also about the goods”.