Dr. A V Ramana Acharyulu

• B.Sc. (Agriculture), A.P. Agricultural University, Rajendra Nagar, Hyderabad
• PG Diploma in Rural Management (IRMA, Anand)
• Ph.D.(Management), Bharathiar University, Coimbatore, TN, India

• Professor at Amrita Vishwa Vidyapeetham, Amaravati
• Dean at Chandragupt Institute of Management Patna
• Professor and Head Academics at Symbiosis School of Media and Communication, Bengaluru
• Professor at Xavier Institute of Management and Entrepreneurship, Bengaluru
• Director at Xavier Institute of Management and Entrepreneurship, Kochi
• Professor at TAPMI, Manipal
• Dean at Asian Institute of Communication and research (AICAR) Business School
• Dean (Academics) at KIIT School of Rural Management, Bhubaneswar
• Director at Pioneer School of Management

Text Book:

1. Rural Marketing: Concepts and Practices, National Publishing House, Jaipur, November 2003.
2. Marketing Management – a Basic framework for Logistics Professionals, CII Institute of Logistics, CII, Chennai, April, 2005
3. Communication for Logistics Professionals, CII Institute of Logistics, CII, Chennai, May 2005
4. Basics of Customer Relationship Management for Supply Chain Professionals, CII Institute of Logistics, Chennai, July 2005
5. Sustainable Marketing and Globalisation (forthcoming), dealing with emerging trends and evolving paradigms in global marketing (expected 2023)

Book Chapters:

1. Two chapters – Value Chain analysis and Product life Cycle Analysis in “Rural Marketing in India”, ICFAI University, Hyderabad, April 2004.
2. A chapter on “Village Resources Mapping and Assessing Impact of Urbanization on village resources, in Ecological Economics, (ed) Kanchan Chopra, Academic Foundation, New Delhi, 2001.

Journal Articles

1. Raghu Raman, Vinith Nair, Sofi Dinesh, Ramana Acharyulu, (2023), Comparative Analysis of ChatGPT and Bard in Digital Governance: Accuracy, Adaptability, and Readability Insights, ACM Journal, Vol XXI, Issue II, May, 2024
2. Ramana Acharyulu, Vaishali Agarwal, Sachin Pavitran, (2023), O-Labs: A Technological Innovation addressing challenges of school education during Covid-19 Pandemic, 3D Journal of Management and Leadership, Vol 15, issue 2, December 2022
3. Suresh A, Ramana Acharyulu (2022), Balancing Life, Nature & Businesses in 21st Century: Salience to Resilience – Pursuits of a Spiritual Organization, 3D Journal of Management and Leadership, Vol 15, Issue 2, December 2022
4. Acharyulu Ramana, (2021), Emerging Vistas for Start-ups into 21^st Century -Three New Dimensions that Drive Sustainability, 3D Journal of Management and Leadership, Vol 14, Issue 2, December 2021.
5. Acharyulu Ramana A V., (2018), Challenges in Pursuing Confucianism in Globalised Business Scenarios – Reflections of Few Native Confucian Organisations: A Discourse through Meta-Analysis, Parikalpana, KIIT Journal of Management, pp 19-29, Vol 14(II), Dec 2018.
6. Acharyulu Ramana A V, (2018), In Pursuit of Sustainable Rural Enterprises – Sahaj eVillage, Sugyaan, Management Journal of Sivasivani Institute of Management, pp 26-41, Vol 10(II), July-Dec 2018
7. Acharyulu Ramana A V, (2017), Transformative Learning and Its Role in Redefining Management Curriculum, Sugyaan, Journal of Sivasivani Institute of Management, Vol IX(II), July -Dec 2017
8. Acharyulu Ramana A V, Agarwal V., Pandey H., (2019), Deccan Pigments and Paints Limited (DPPL): Steering Through Volatile Markets for Sustainability, Parikalpana, KIIT Journal of Management, pp 210-227, Vol 15 (ii-2), Dec 2019
9. Acharyulu Ramana A V, (2018), Revisiting the Idea Called Marketing, Gavesana Journal of Management, Vol 9 (1&2), Jan-Dec 2017
10. Acharyulu Ramana A V, (2017), The Imperative of Resilient Strategy for Businesses in 21 st Century, 3D Journal of Management and Leadership, pp 29-39, Vol 10 (2), Jan-June 2019
11. Vaishali Agarwal, Saharan T, Acharyulu A V R (2018), Self-Driven Consumer Diagnostics Businesses in National Capital Region (NCR), India, Parikalpana, KIIT Journal of Management, pp. 45-57, Vol 14 (II) Dec, 2018.
12. Acharyulu Ramana A V, (2020), Do the Emerging Trends in CSR in India Hint at Evolution of Karmic Way of Corporate Life? 3D Journal of Management and Leadership, pp 88-95, Vol 11(II), Jan-June 2020
13. Vaishali Agarwal, Acharyulu A V R., (2019), Rental Business Models: an insight into emerging consumption behaviour for a new service concept, Spectrum, Journal of JBIMS, Jan-July, 2019
14. Acharyulu, A V R., Vaishali Agarwal (2020), Category Involvement and Brand Attitude in Indian Cooking Oil Industry, Journal of ASBM, ASBM University, Bhubaneswar, India.
15. Acharyulu A V R., Vaishali Agarwal, Manoj Prabhakar (2021), The Clarion – A Social Enterprise Creating Blue Oceans in School Stationary Industry for Sustainability, Emerging Markets Cases, Sage, New Delhi
16. Acharyulu Ramana, Chandrasekar R, (2008), Re-inventing cooperatives – the Indian Rural Management Challenge, Pragati, Journal of SIMER, India.
17. Acharyulu Ramana, Chandrasekar R (2009), RFID: a value enhancer in product recovery, Parikalpana, Journal of SOM, Bhubaneswar.
18. Acharyulu Ramana (2010), Social Policy and Climate Change, Journal of Social Policy, McMaster University, Canada.
19. Acharyulu Ramana, (2011), Globalization of Indian Businesses, an evolving perspective, Domain, Journal of JSB, Coimbatore, August, 2011
20. Acharyulu Ramana (2012), Whither Indian Public Sector Enterprises, Upakram, July-Sep 2012
21. Acharyulu A V R (2004), From Seed to Market: Agricultural Supply Chains in India, ISCAN, Issue 1, Vol 1, CII Institute of Logistics, October 2005

1. Ramana Acharyulu, (2025), Transformative Role of Upanishads in Sustaining a Good Society and Good Life, International Seminar on Cultivating Transformative Faith and a New Ecology of Hope, Madras Institute of Development Studies, Chennai, Jan 2025.
2. Acharyulu Ramana, Ananthi R, Payel Das, (2024), Parivahan Seva Portal: Transforming Indian Transportation Regulation Services with Technology, 19^th International Conference on Public Policy and Management, Indian Institute of Management, Bengaluru, Aug 2024
3. Ranga Rao K, Ramana Acharyulu, Pushpendra Kumar, Driving Accountability and eGovernance: Significance of Integrated Portal for Filing Income Tax Returns, 19^th International Conference on Public Policy and Management, Indian Institute of Management, Bengaluru, Aug 2024
4. Raghu Raman, Vinith Nair, Ramana Acharyulu, (2024), Jeevan Pramaan: the Digital Solution for Simplification of Annual Life Certificate for Pensioners, 19^th International Conference on Public Policy and Management, Indian Institute of Management, Bengaluru, Aug 2024
5. Acharyulu Ramana, Sougata Ray, Darshan D, (2024), National Agricultural Market (NAM): A Journey to Redefine Farmers’ Markets, 9^th PAN-IIM International Conference, Indian Institute of Management, Sambalpur, Jan 2024
6. Acharyulu Ramana, Mahesh Narayan, (2024), Evolution of eCourts as a Citizen Centric eGovernance Initiative, 9^th Pan-IIM International Conference, Indian Institute of Management, Sambalpur, Jan 2024
7. Meera Chakravorty, Subhendu Dey, Ramana Acharyulu (2024), Aesthetics in Waste Management: A Tenet for Driving Life and Sustainable Living, 9^th Pan-IIM International Conference, IIM, Sambalpur, January 2024
8. Ramana Acharyulu, Vinith Nair (2023), Aadhar: The Premise for creating a backbone for eGovernance platform, XVIII International Conference on Public Policy and Management, Indian Institute of Management, Bengaluru, Aug 2023.
9. Ramana Acharyulu, Avinash Shivadas, Vaishali Agarwal, (2023), GeM – Transforming Indian Public Procurement System through eGovernance, XVIII International Conference on Public Policy and Management, Indian Institute of Management, Bengaluru, Aug 2023.
10. Acharyulu Ramana A V (2023), Ethics and Aesthetics – Relating Our Daily Lives with the Four Vedas and Upanishads, International Seminar-cum-Webinar on Rethinking and Transforming Business, Politics and Society – Calling of Ethical, Aesthetic and Spiritual Transformations: Thiru Kural, Artha Shastra and Beyond, held on 22 Feb 2023, at IBA, Bengaluru.
11. Acharyulu Ramana A V (2023), Evolving Strategies in 21^st Century – The Praxis of Technological Platforms as the Backbone for Emerging New Technology Businesses Beyond Competitiveness, A Workshop held on 21 Jan 2023 to mark Strategic Management Forum Foundation Day. IBA, Jan 2023.
12. Acharyulu Ramana A V (2022), Rethinking Business Studies – From Kautilya to Subhash Sharma – A Tribute the Genius that India Offers to the World, A paper presented in the International Conference held on Rethinking Business Studies, Held At IBA, 09 Dec 2022.
13. Acharyulu Ramana A V., (2018), Challenges in Pursuing Confucianism in Globalised Business Scenarios – Reflections of Few Native Confucian Organisations: A Discourse through Meta- Analysis, International Workshop of Strategic Theorisation, Feb 2019, IBA, Bangalore
14. Acharyulu Ramana A V, (2017), Transformative Learning and Its Role in Redefining Management Curriculum, 3^rd International Conference on Management Studies and emerging trends, held at XIME, Bengaluru
15. Acharyulu Ramana A V, (2018), Revisiting the Idea Called Marketing, at the International Workshop of Marketing Professionals Forum, held at IBA, Bengaluru
16. Acharyulu Ramana A V, (2017), The Imperative of Resilient Strategy for Businesses in 21st Century, Strategic Management Forum Annaual Workshop, held at IBA, Bengaluru
17. Acharyulu Ramana A V, (2020), Do the Emerging Trends in CSR in India Hint at Evolution of Karmic Way of Corporate Life? Paper presented at the 11^th International Conference on Corporate Social and Spiritual Responsibility, held at IBA, 2020.
18. Vaishali Agarwal, Acharyulu A V R., (2019), Rental Business Models: an insight into emerging consumption behaviour for a new service concept, International Conference on Marketing and Strategy, held at Jamanlal Bajaj Institute of Management, Mumbai
19. Ramana Acharyulu A V., Vaishali Agarwal (2019), Unique and Unitary Marketing Strategies for emerging economies: Learnings from India, presented at the 12^th International Conference on Marketing Strategies, held March 2020, IBA, Bengaluru
20. Vaishali Agarwal, Ramana Acharyulu A V (2019), Marketing to Generation Z and Use of Short- Lived Content, 2019 IIM Indore – Nasmei Summer Marketing Information Systems Conference, Indian Institute of Management Indore July 26-28, 2019
21. Vaishali Agarwal, Ramana Acharyulu A V, (2019), Lifestyle brands and emergence of consumer cultures in India, TAPMI Marketing Conference, 2019, April 2019
22. Adopting for Global Economy in a Liberalized Market Scenario, Journal of Management, BITM, June, 2000
23. Globalization – End of Competitive Model of Economic Activity, 25^th National Conference of Indian Society of Social Sciences, Trivandrum, 2001
24. Factors Influencing a successful Communication Course, 1^st National Conference of Communication Teachers, IIMA, 2001
25. The Case of “Two percent for Sustainability”, (Case Study on strategy of a national level rural development body) Association of Indian Management Schools, New Delhi, 1998, Amrita Institute of Management, Coimbatore
26. The Case of Continental Cements Co. (case study of one of the oldest cement factories of Coimbatore, and its Corporate Social Responsibility Practices) 1999, Amrita Institute of Management, Coimbatore
27. A Tale of water sharing by two bordering villages of Andhra Pradesh and Tamil Nadu (a case study on Game Theory in practice by two communities, 2^nd International Conference of Farmer Managed Irrigation Systems, Kathmandu, October, 2002
28. Impact of Urbanization on village resources, (a case study on inclusive economics in the emerging cityscape of Coimbatore), Ecological Economics, (ed) Kanchan Chopra, Academic Foundation, New Delhi, 2001
29. New paradigms for Commons, 8^th Global Conference of International Association for Study of Common Property, Bloomington, USA, (IASCP), 2000. (iascp.org)
30. Agricultural Supply Chains and Market Information Systems, 9 th International Conference of Society of Operations Management, 16-18 Dec. 2005, Pondicherry
31. Food Supply Chains and their resurgence in modern trade, Proceedings of 11^th Global Conference of IASCP, June 2006
32. Sarvadharma Sama bhava: Managing religious diversity – a case of Xavier Institute of Management, Proceedings of International Conference of Jesuit Business Schools, St Joseph University, Lebanon, 2006
33. Indian Rural Enterprises – search for global market strategies for survival In the Proceedings of the 2nd International Conference on Corporate Social Responsibility, Center for Social Markets, London (CSM), November, 2003.
34. Strategies for Reaching the Rural Poor, – a policy paper on blue print for agricultural and agribusiness marketing framework for India, first National Conference on Rural Urban Partnership Development, St. Joseph’s College of Business Administration, Bangalore, June, 2004
35. Unfolding a perspective on ethos for business leadership, National seminar on Indian Ethos, Feb 2013, TAPMI, Manipal
36. Some thoughts on skilling, teaching effectiveness and new innovations in management education” at the Roundtable Dialogue on Management Education at IBA, on 2^nd Dec, 2017
37. Confucianism and Pragmatism in today’s businesses of China – meta-analysis of few cases in the International Workshop on Confucianism, Vedanta and Social Theorising Cultivating Planetary Conversations, held on 8^th Feb, 2018
38. Revisiting the idea called Marketing at the National Workshop cum Seminar on “towards development of a new marketing theory” held at IBA on 17^th March, 2018
39. Silent Game Changers in Global Markets, Indian Powerhouses of Tomorrow at the 11^th International Conference on Visioning a Globally Extended India by 2050, held during 22-24 March, 2018 at IBA.

1. Evaluation of Rural Sustainability Initiatives of Select Development Institutions in pursuit of Cooperative Enterprises, DST, 2007-2009, Subject Matter Specialist for a Study awarded to KIIT School of Rural Management, Bhubaneswar.
2. Assessing the impact of water harvesting systems established by a select institutions under CSR initiatives, Subject Matter Specialist, Wipro and Ministry of Rural Development, GOI, 2008-09, Rs.10.50 Lakhs, : KIIT School of Rural Management, Bhubaneswar.
3. Rubber Board, Kottayam, Pre-feasibility and Go-to-market Feasibility Study for introducing Forest Stewardship Certification (FSC) for rubber plantations of India, 2008-2011, Rs. 11.00 Lakhs
4. Government of Bihar, Working on Social Impact Assessment Studies on Setting up a 4000 Megwatt Power Plant in Bihar, Rs.5.05 Lakhs, Co-investigator, CIMP, 2017-18
5. Government of India, Railway Dept, Eastern Zone, Railway line expansion in remote areas of Bihar and Bengal, Rs.2.35 lakhs, Co-investigator, CIMP, 2017-18
6. Government of Bihar, PWD, Dept. Construction of Four Lane Highway in different districts of Bihar, Rs.4.50 lakhs, Co-investigator, CIMP. 2017-18
7. Consulting with a team of NGOs which are working towards an approach paper for redrafting the inclusive growth policy from the primary healthcare perspective, Better World Foundation, Patna, Honorary Subject Matter Specialist, 2016-17

Some of the salient programs designed, developed and conducted, include:

1. Designing MIS for an Oilseeds Growers’ Cooperative Federation and District Unions, a one week MDP for Senior Executives of Oilseeds Federations under Operation Golden Flow, 12 programs, June 1984-April 1985, on behalf of NDDB, Anand
2. Afforestation Techniques – Remote Sensing – Tree Growers Coops, in collaboration with NRSA and ISRO, Ahmedabad, five programs during Oct 1993-March 1994, for executives and field teams of National Tree Growers’ Coop Federation, Anand
3. A series of MDPs on skills and approaches for Effective Time Management – for ACC, Coimbatore, Apollo Tyres, Kochi, PepsiCo, Chennai, Stane’s Tyres; Stane’s Tea, Coimbatore – during 1995-2003
4. A series of MDPs on Rural Marketing Strategies for Producers’ Organisations and for FMCG majors of South India, during 2000-2004 at AIM, Coimbatore and during 2013-2016 at XIME, Bengaluru and at IBA, Bengaluru, during 2019-2021.
5. Series of FDPs on Case Writing Skills in business management and on eGovernance Programs, TAPMI, Manipal, 2009-2013
6. Basic Skills of Case Research for Public Policy Initiatives, FDP at CIMP, Patna, during 2016-2017
7. Developing Competencies on Demand Forecasting for SCM professionals, April 2018, IBA, Bengaluru
8. Several other FDPs on Service Quality, on designing. Green Supply Chains, on crafting Rural Marketing Strategies for Social enterprises, on building policies within the ambit of recognised Business Ethics of a firm, on the role and significance of Forest Stewardship Certification for rural management professionals, on crafting bye-laws that incorporate Cooperative Principles in the business models of Agri coops; in Hill Region Coops; on Marketing Linkages for nano enterprises for creating sustainable market models; and on Advertising and Sales Promotion for Coconut Farmers and Coir Enterprises were conducted during the last several years.

1. Developing “go-to-market” strategies for a global start-up based out of Singapore, in starting India operations (2014-15)
2. An assessment study of Common Service Centres (CSCs) and the sustainability of e-governance services in Krishnagiri district, implemented by Sahaj e-village (2013-14)
3. Led the Team of Researchers to work on the pre-feasibility assessment study for introducing Forest Stewardship Certification in rubber plantations in India, estimating the demand – supply scenarios for the next twenty years for rubber-wood , for Rubber Board, Govt. of India (2008-2011)
4. Participated in the evaluation of Science and Society Project of DST at Gandhigram Rural Development Trust, Dindigul (2009)
5. Supply Chain Networks Management for Darjeeling Tea, A Skill Development Program for Executives of Tea Estates of Darjeeling Tea Association, coordinated by Indian Institute of Plantation Management, Bangalore, December 2006
6. Specialized Skill Development for Senior Managers in Customer Relationship Program, Paradeep Phosphates Ltd., January, 2006
7. Supply Chain Networks Management for Trainees of CII Institute of Quality, Bangalore, May, 2005
8. Developing Logistics for Manufacturing SMEs – Bangalore Management Association, March, 2005
9. Training Knowledge Workers, Cognizant Technologies Ltd, Chennai, April 2005
10. Building Supply Chains through parallel networking, GRD College of Science and Commerce, Coimbatore, February and June, 2005
11. Recruitment and Grooming skills for IT Managers, FPT, A Multinational Giant in IT and Telecommunications, November 2007
12. Business Strategy and Corporate planning, Diethelm, a Multinational Co., in Food Supply Chains in Asia and Europe, Nov-December 2007
13. Development of Supply Chain executives for backend operations, in a telecommunications company, HCMC, October 2006
14. Organizing retail service operations, a consumer electronics company, HCMC, March, 2007
15. Building retail network through partnered expansion, Trung Nguyen, a G7 Group, January, 2007
16. Managing change through self-management, a team building project in a agro processing company, HCMC, July, 2007
17. Building Organisation Culture though MBO, ASFC, a synthetic fiber manufacturing company in HCMC, August 2007
18. Building brand image of a bank by CRM implementation process in a Vietnamese Bank, HCMC, January, 2007
19. Training of executives and implementation of credit management processes, a joint venture bank, HCMC, October, 2006