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Name Dr. Subhendu Dey
Subject Area Supply Chain
Email subhendu.d@iba.ac.in

Prior to joining IBA, Dr Subhendu Dey, a PhD in Business Administration from AMU, Aligarh, an alumnus of IIM Kozhikode, and a Mechanical Engineer from Osmania University, Hyderabad, has been the Dean of one of the top business schools in Kolkata, and the founding Director of a B-school in Chennai. With his 29 years of experience, Dr Subhendu Dey brings in distinct style of teaching and learning, mostly based out his knowledge in the area of intelligent learning platforms and tools that encourage active learning among students. He takes his expertise on case based learning methodology to his classes through many of the cases that he has developed on Indian companies. One of his cases, “The role of enterprises in influencing climate change policy adoption in transitioning economies: A Case Study of SELCO Solar Light Pvt Ltd. In India” was presented in the prestigious 30th Society for Advancement of Socio-Economics Conference in Kyoto, Japan. Another Case study “Ayush Fashions- The Expansion Dilemma” dealing with expansion problems faced by small firms in India has been published in the ABDC listed Journal of International Business Education. His major research interest lies in agri-supply chain management in subsistence marketplaces. His research articles have been published in journal of Macromarketing, Technological Forecasting and Social Change, Academy of Marketing Studies Journal, Journal of International Business Education etc. He is currently working with NGOs and Social Enterprises in India on research projects for the benefit of sellers and buyers of subsistence marketplaces. He has also consulted for companies from India, KSA, Russia, and Ukraine. Prof Dey also specialises in institution-building, and his work with the 5th ranked B-School in eastern India, creating a technology based learning environment has helped the school win the Best B-School using Technology in Training/Education two years in a row.

Educational Qualification

  • B.E. Mechanical Production from Osmania University
  • PGCPM in Business Administration & Management (General) from IIM, Kozhikode
  • Ph.D. in  Business Administration & Management (General) from Aligarh Muslim University

Work Experience

  • Academic Instructor, IMS Learning Resources
  • Academic Coordinator, ICFAI, Hyderabad
  • Corporate Head Academics, ICFAI, Hyderabad
  • Associate Dean – Academic Affairs, Globsyn Business School, Kolkata
  • Dean & Campus Head, Globsyn Business School, Kolkata
  • Director, Rajalakshmi School of Business, Chennai

Honours & Achievement

  • Received EDUICONS Award from The Times of India on behalf of Rajalakshmi School of Business in 2016
  • Developed Knowledge Cell for Globsyn Business School which was mentioned by CRISIL as an ‘Area of Excellence’ in 2011
  • Awarded Certificate of Appreciation in 2004 for exemplary contribution towards Academic Program implementation by Hon. Vice Chancellor of Le Magnus University

Research Area

  • Cross-functional research on Sustainable Development, Agri-Supply Chain, HRM

Books and Chapter Contributions

  1. Sarker, Tapan., Subhendu, Dey., Anish, Yousaf., Abhishek, Mishra. (2022) “Social Enterprises and SDGs: A Case Study of SELCO Solar Light Pvt. Ltd., India” World Scientific Encyclopedia of Business Sustainability, Ethics & Entrepreneurship, World Scientific Publishing, pp 221-235
  2. Dey, Subhendu., Venkata, N. Posha. (2006). Cultural Intelligence – An Introduction. ICFAI University Press, 2006

Publications/Articles

  1. Sarker, T., Dey, S., Maity, M., Arli, D., Nguyen, G. (2022). “The 7A Framework: Extending the 4A Framework Based on Exchanges in Subsistence Marketplaces in India and Vietnam”, Journal of Macromarketing. doi:1177/02761467221099818 [A category Journal as per ABDC list]
  2. Sengpta, Tuhin., Gopalakrishnan, Narayanamurthy., Pradeep, Hota., Tapan, Sarker., Subhendu, Dey. (2021). “Conditional acceptance of digitized business model innovation at the BoP: A stakeholder analysis of eKutir in India”. Technological Forecasting and Social Change. 170. 120857. 10.1016/j.techfore.2021.120857. [A Category Journal as per ABDC list]
  3. Dey, Subhendu., Jayanta, Banerjee., and Bibhutesh, Nayak. (2019) “Success of new malls in an emerging economy: An evaluation beyond Huffs Model”, Academy of Marketing Studies Journal, Volume 23 Issue 4 [B Category Journal as per ABDC list]
  4. Yousaf, Anish., Subhendu, Dey., and Abhishek, Mishra., (2019), “Ayush Fashion – The Expansion Dilemma”, Journal of International Business Education, Volume 14:2019, pp 373-388 [B Category Journal as per ABDC 2016 list]
  5. Bose, Indranil., Hussain, Aamir., and Subhendu, Dey., (2019), “Job-satisfaction of the service sector marketing professionals in UAE: a selective study”, Indian Journal of Industrial Relations Education, Volume 55, Issue 4 [C Category Journal as per ABDC list]
  6. Bose, Indranil., and Subhendu, Dey., (2018), “Is Localisation a Strategic Response to Workplace Globalization: Some Reflections”, Journal of Management & Public Policy, Vol. 10, No. 1, pp 17-24 [Web of Science and Thomson Reuters indexed]
  7. Bose, Indranil., and Subhendu, Dey., (2018), “Disciplinary and Dismissal Issues and Procedures in the European Work Environment: A Brief Review”, Training and Development Journal, Vol. 9, No. 2, pp 69 – 74 [indexed in ProQuest, and EBSCO]
  8. Dey, Subhendu., (2017), “Demographic Characteristics of Farmers of Rythu Bazaar: Analysis of an Indian Farmers’ Market”, IUP Journal of Management Research, Vol. XVI, No. 4, pp 48-65 [indexed in ProQuest, Cabell’s and EBSCO]
  9. Mythili, Merlin S., Bhusan, Sudhakar., Subhendu, Dey., and Badri, Toppur. (2017). “Women from the Lowest Economic Strata in Unconventional Jobs: An Indian Perspective”. Research Bulletin, ICAI, Vol. 42, No. IV, January 2017, pp. 175-186.
  10. Ramakrishnan, PR., Subhendu, Dey., Badri, Toppur., and Merlin Mythili S. (2016), “A Study of Banking Stocks in India and an Appropriate Model for Prudent Investment”. Research Bulletin, ICAI, Vol. 42, No. II, July 2016, pp. 21-30.
  11. Dey, Subhendu., and Ishani, Banerjee. (2015). “TEXMACO – How the Multi-discipline, Multi-Unit Engineering and Infrastructure Company turned its fortunes”. Globsyn Management Journal, Vol. IX, Issue 1&2, pp. 53-68. [indexed in EBSCO]
  12. Dey, Subhendu. (2013). Rythu Bazaars – The alternative marketing channel. LEISA India, June 2013, Volume 15, No. 2, pp. 12-14
  13. Mukhopadyaya, J.N., Subhendu, Dey., Prithviraj, Banerjee., and Soumali, Dutta. (2013). Kingfisher Airlines – King of Good Times Trapped in Bad Weather. The Management Accountant, ICMAI, Volume 48, No. 1, pp. 61-71
  14. Dey, Subhendu., and Salma, Ahmed. (2013). Vegetable Price Rise: Rythu Model Solution. SCMS Journal of Indian Management, Vol. X No. 3, pp. 34-42. [indexed in Copernicus]
  15. Ahmed, Salma., and Subhendu, Dey. (2012). Performance of Rythu Bazaars- A Study of the benefits received by the Customers. Research Bulletin Vol. XXXVI, ICAI, pp. 179-191
  16. Dey, Subhendu. (2012). Rythu Bazaar – A Study of the benefits received by the farmers. Asian Journal of Management Research, Vol. 3 Issue 1, pp. 220-231. [indexed in Ulrich’s web]
  17. Dey, Subhendu. (2012). Rythu Bazaar – A Study of the Supply Chain of the Farmers’ Markets of Andhra Pradesh. The IUP Journal of Operations Management, Vol. XI, No. 3, 2012, pp. 43-66. [indexed in ProQuest, Cabell’s and EBSCO]
  18. Ahmed, Salma., and Subhendu, Dey. (2012). Comparative Study of Preference of Consumers of Supermarkets and Rythu Bazaars – The Farmers’ Markets of Andhra Pradesh. International Journal of Engineering and Management Sciences, Vol.3[3] July, 2012, pp. 272-279
  19. Dey, Subhendu. (2012). Key Drivers for Farmers and Consumers of Rythu Bazaars – A Study of the Farmers’ Markets of Andhra Pradesh. Asian Journal of Research in Business Economics and Management, Vol. II Issue – VI, June 2012, pp. 48-57
  20. Dey, Subhendu. (2011). Bank on Technology. Times of India, July 27, 2011
  21. Dey, Subhendu. (2010). Wake up before it is too late: Competition is coming from Non-competing Industries. SSRN, August 2010
  22. Dey, Subhendu. (2010). Innovators…… Or Creators of Markets. GBS @ Work, August 2010
  23. Dey, Subhendu., Keka, Lahiri., and Alakjary, Tudu. (2010). Tata Nano – The low cost aspirational car. SSRN, June 2010
  24. Dey, Subhendu., Indrani, Kar., and Nilanjana, Banerjee. (2010). Vodafone – Branding Challenges in India. ECCH, February 2010
  25. Dey, Subhendu. (2009). Government must emulate Andhra’s Rythu Bazaar Model. The Economic Times, October12, 2009
  26. Dey, Subhendu. (2009). Farmer to Customer – Increasing efficiencies in the Supply Chain. GBS @ Work, July 2009
  27. Dey, Subhendu. (2009). Employee Retention-A Key to Organizational Growth. Globsyn Management Journal, Vol. 3 Issue 1, pp. 45-49. [indexed in EBSCO]

Papers Presented

  1. Dey, Subhendu., and Ganguli, Sourav. (2022) “Changing Millennials’ Perception Towards Apparels: A Study of its Impact in the Handloom Industry in India” in the 9thICOMBS at IBS Hyderabad, January 21-22, 2022 [Best paper in the track]
  2. Dey, Subhendu., and Banerjee, Jayanta., (2022) “Learning experience through digital platforms: A conceptual framework and empirical study of Indian students” Accepted for presentation in the 9thICOMBS at IBS Hyderabad, January 21-22, 2022
  3. Dey, Subhendu., and Hiremath, V Nandeesh. (2021) “Emerging Trends in Sustainability of Digital Learning among Working Executives in Corporates” in SAMF, IUBAT, December 17-18, 2021
  4. Dey, Subhendu., Anish, Yousaf., and Jayaram, B. Shetty. (2019) “AYUSH – A Kidswear Specialist’s Dilemma Despite Evidence-Based Management” in ICEBM, BITS Pilani, February 01-02, 2019
  5. Shetty, JB., and Subhendu, Dey. (2019) “Evidence-Based Management in the Merchandise Ordering Process of Unorganised Indian Retail Sector – An Exploratory Study” in ICEBM, BITS Pilani, February 01-02, 2019
  6. Sarker, Tapan., Subhendu, Dey., and Anish, Yousaf. (2018) “The role of enterprises in influencing climate change policy adoption in transitioning economies: A Case Study of SELCO Solar Light Pvt Ltd. In India” in the 30th SASE Annual Conference at Doshisha University, Kyoto during June 23-25, 2018
  7. Yousaf, A., and Subhendu, Dey. (2018). “Brand Trust & Students Word-of-Mouth Attitude: Exploring the Role of Student Loyalty via Path Analysis Approach” in the CERE-2018: Conference on Excellence in Research and Education organized by Indian Institute of Management – Indore during May 03-06, 2018
  8. Dey, Subhendu, “Publishing, not perishing” conducted a doctoral workshop in the 5thInternational Conference on Sustainable Destination Excellence: Transforming Social Communities through tourism Entrepreneurship” at University of Jammu, Jammu and Kashmir on February 23, 2018.
  9. Dey, Subhendu., Participated as a session chair in the 5thInternational Conference on Sustainable Destination Excellence: Transforming Social Communities through tourism Entrepreneurship” at University of Jammu, Jammu and Kashmir on February 24, 2018.
  10. Dey, Subhendu., “Eliminating Middlemen through Direct Marketing at Rythu Bazaars – How Indian Farmers are Benefitting Courtesy a Social Initiative Allowing Farmers to Sell at these Farmers’ Markets” presented in a research seminar at the Department of International Business and Asian Studies, Griffith Business School, Griffith University, Australia on December 19, 2017.
  11. Gupta, Anil., Nikita, Dogra., Anish, Yousaf., and Subhendu, Dey., “Understanding continuance intention of mobile wallets using extended expectation-confirmation (ECM) model” presented at PAN IIM World Conference 2017 at IIM Lucknow, December 14-16, 2017.
  12. Dey, Subhendu., and Bibhutesh, Nayak. (2017). “Consumers’ Preference of Indian Shopping Malls – An Exploratory Study” presented at IIMI-NASMEI Summer Marketing Conference 2017, July 27-29, 2017
  13. Dey, Subhendu, “Attracting and Nurturing Good Faculty Talent”, addressed in the Regional Conclave on Management Education in the VUCA World organized by CII Chennai, February 12, 2015.
  14. Dey, Subhendu., Soumali, Dutta., Siddharth, Dasgupta., and Ishani, Banerjee.  (2014) Nokia – Connecting too few people presented at the Case Centre’s Anniversary Conference at IIM Bangalore, 8-9, September 2014

Grants and Patents

  1. Kumar, J, Santosh et al., ‘Novel System for Mental Health State Analysis using Machine Learning and methods thereof’, Official Journal of the Patent Office, Issue no. 44/2020, October 30, 2020, pp – 224
  2. Received a research grant from GCSE Sustainability Small Grants round of funding of Griffith University, Australia (worth 5000 AUD) for a multi-country research on farmer’s markets in India and Vietnam in 2017.
  3. Received a research grant from Griffith Asia Institute (worth 2000 AUD) for the project, Promoting social inclusion and sustainability of farming community through digital platforms: A case study of Gold Farm in India in 2018.

Management Development Programs / Executive Development Programs / Consultancy

  1. Conducted a session on “Big Businesses and Big Data – Changing Landscape Of Entrepreneurship” in a Faculty Development Program organized by UGC-HRDC, and University of Jammu – Bhaderwah Campus on February 16, 2021
  2. Developed the business plan for Debt Financing for Pulse – Housing Project, Kingdom of Saudi Arabia undertaken on behalf of ECOFIN Global Consulting during the period September to December 2018
  3. Developed the Business Plan for ‘Raising Private Equity for Bin Sammar Trading and Contracting Company – a leading Infrastructural Construction, and Operations & Maintenance company in the Kingdom of Saudi Arabia’, undertaken for Ecofin Global Consulting, Hyderabad during October-November 2018.
  4. Co-trainer for an Executive Development Program on “Marketing Analytics for the Growth of Companies” for industry practitioners conducted by RSB on June 09 and 10, 2017.
  5. Conducted a Management Development Program on “Multi-faceted Roles of a Manager” for Departmental Managers of Southern Petrochemical Industries Corporation Ltd. and Greenstar Fertilizers Ltd. at SPIC, Tuticorin on January 22, 2016.
  6. Conducted a Management Development Program on “Multi-faceted Roles of a Manager” for Departmental Managers of Southern Petrochemical Industries Corporation Ltd. and Greenstar Fertilizers Ltd. at SPIC, Tuticorin on October 16, 2015.
  7. Developed the Business Plan for Techno Economic Viability Study for Expansion & Debt-Restructuring of Print Shop & Group, a leading printing house in Chennai, undertaken for Ecofin Global Consulting, Hyderabad, April 2011.
  8. Developed the Business Plan for a Feasibility Study to set up a Sunflower Crushing Plant at Russia submitted to WND Holdings, undertaken for Ecofin Global Consulting, Hyderabad, May 2011.
  9. Developed the Business Plan for Hartt Hotel Supplies, KSA undertaken for Ecofin Global Consulting, Hyderabad, November 2009.

Reviews

  1. International Journal of Internet Marketing and Advertising (IJIMA), Inderscience Publishers (C Category as per ABDC list)
  2. International Journal of Management Practice (IJMP), Inderscience Publishers (Scopus Indexed)
  3. Chapter review for the book titled ‘Innovations in the Industrial Internet of Things and Smart Factory’ (edited book) published by IGI Global