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Name Dr. M R SURESH
Subject Area Professor
Email suresh.mr@iba.ac.in

 

  • I have been an academician and researcher focusing on application of management thought across ownership forms. With a Ph D in Management and preceded by PGDRM from IRMA I undertaken research, consultancy and training program for sponsoring agencies in a variety of decision-making contexts. As an Academician in leading management institutes I have taught courses in Marketing, Strategy and interdisciplinary at PGDM and doctoral levels.
  • I have spearheaded initiatives across multiple fronts including research (including two Award winning proposals), prestigious consulting assignments in profit, public systems and non-profit contexts. These covered the interface between marketing, strategy, social enterprises and sustainability
  • Course faculty for management courses at Ph D and MBA levels, designing and delivering management development programs for profit-oriented and not-for-profit sectors
  • I have direct institution building experience and have been part of teams consisting of eminent people, that contributed to setting up of leading institutions. Designed, anchored, and offered innovative level courses combining mainstream management areas and emerging dimensions such as sustainable enterprises.
  • Anchored the Research Methodology course for Ph D candidates and have been resource person for FDPs.
  • I have designed innovative MDPs of long and short duration for leading organisations supported by NDDB and allied organisations. Experiences of a long term certified major MDP initiative designed for Azim Premji Foundation was presented (with Dr M K Sridhar, former Head, Karnataka Knowledge Commission) in International Conference on Educational Leadership (2009) at IIM B. Have been a course faculty for many customised and theme based MDPs.
  • Conceptualised and implemented an institutional innovation at SDMIMD that blended social responsibility with management education for which I won a National Level Award (Silver Medal for Innovation).
  • Have handled courses blending market and non-market dimensions in strategy for British University students in Dubai, as part of faculty exchange and sessions on Leadership the Indian way, for Shanghai University, China and University of Montevideo, Uruguay visiting students. Guided joint case studies by students of SDMIMD and Shanghai University and University of Montevideo students.
  • Taught course Business culture and Corporate Social Responsibility in India at Montpellier Business School, France as part of faculty exchange
  • Designed and anchored successful open MDP on Leadership focusing on Dharma based Leadership for the last 4 years.
  • Have considerable strengths in case research, case writing and have written several case studies based   0n real life situations. Cases included in AIMA Case Research Centre.
  • Earlier Consulting Editor, Icfai Journal of Marketing Management and currently in the Editorial Board of Icfai Journal of Brand Management
  • Was Conference Chair and organised high impact conferences for two consecutive years in Corporate Social Responsibility (CSR) that had participation of leading industry experts.  Conceptualised, led these conferences and coordinated panel discussions that placed SDMIMD as a knowledge centre in sustainable enterprises at the national level.
  • Also facilitated the Entrepreneurship cell at SDMIMD and pioneered the Start-up Charcha event.  Was member of administration committees in the institutions that I served and held positions and offices of Special Focus Area facilitator, Administration Coordinator at IIPM B

Educational Qualification

  • Ph D (Management) from Faculty of Management Studies (FMS), The M S University of Baroda, Ph.D. with specific focus on Strategy
  • PGDRM (now known as PGDM-RM), Institute of Rural Management (IRMA), Anand,
  • B Sc (Physics), Ramakrishna Mission Vivekananda College, University of Madras

Special Training Programmes

  • Formally trained in Case Writing and Case Research in a training workshop at IRMA by eminent Professor
  • Participant in a unique MDP at IRMA on Moral Leadership by Prof. Eloy Anello of Nur University, Bolivia
  • Interviewing Skills Training in an internal workshop organised by IRMA (Faculty from Institute of Banking Personnel Selection
  • Participant in a training workshop on Management Training Needs for Non-profits, Ravi Mathai Centre for Educational Innovation, IIMA and Freidrich Naumann Foundation
  • Completed four modules of Wadhwani Foundation, NEN-IIMB, Stanford entrepreneurship program for Entrepreneurship Educators which had international faculty
  • Completed Mentors Program, Wadhwani Foundation and NEN
  • Blended MOOC Program at IIM Bangalore

Work Experience

Currently Professor at IBA. Have 35 years of professional work experience in leading management institutions such as SDMIMD-Mysore, Icfai Business School (IBS)-Bangalore, Indian Institute of Plantation Management (IIPM-Bangalore), IRMA, Anand, Research and Consultancy organizations such as TERI, and Tata Economic Consultancy Services

Honours & Achievement

  • Winner of Emerald group (UK) – AIMA Indian Management Research Fund Award, 2008-09. Only proposal (jointly with Dr M K Sridhar and Dr Rajendra Joshi) selected for award that year from India. Focused on Grassroots Leadership in Public School Education in Karnataka as part of the study.
  • WeSchool- AIMS Silver Medal for Innovation (among the top two innovations in India (2009-10), for my Socially Relevant Project (SRP) initiative at SDMIMD.
  • Higher Education Forum (HEF), Mumbai, Award for Academic Excellence for outstanding contribution to teaching and research across institutions where I have worked, 2018-19
  • Best Reviewer Award from Global Business Research Journals (GBRJ) & the Advisory Board (Policies), Chosen as one of the 10 ‘Best Reviewers’ from around 450 reviewers from across the world 2018-19
  • My case Marketing Edible Oil by Deshfed was selected for IRMA Case Book in 2009. One of the few cases selected that year
  • At TERI my research proposals with Dr V Joshi,  on Institutional design for people-managed forests won the WWF-Conservation Foundation, Osborn Policy Grants program 1992-93. One of the two proposals selected with Indian focus that year.

Research Area

Marketing and Strategy interface, Product Management, Sustainable enterprises, Social Enterprises and CSR

Books and Chapter Contributions/ Publications/Articles

Edited Books

  • Suresh, M. R., Sunil, M. V. (2021). Building Partnership for Social Initiatives: a Compendium of Cases in Public Private Partnership (PPP) – Volume 1 & 2; SDM Institute for Management Development (SDMIMD) and Administrative Training Institute (ATI) PPP Cell, Mysuru; ISBN: 978-93-83302-54-3
  • Gayathri, H., Jayakrishnan, S., Sugant, R and Suresh, M.R., [Editors]. (2016). Second Annual Conference on Emerging Trends in Marketing. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-93-83302-17-8]
  • Suresh, M.R. Sharma, N.R.G [Editors]. (2015). Conference on Corporate Social Responsibility. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [978-93-83302-10-9].
  • Suresh, M.R., Sugant,R, Jayakrishnan, S [Editors]. (2015). National Conference on Consumer Behaviour: Contemporary Issues & Emerging Trends. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [978-93-83302-13-0].
  • Gayathri, H., Suresh, M.R., Sharma, N.R.G [Editors]. (2014). Conference on Corporate Social Responsibility. Mysore: SDM Institute for Management Development (SDMIMD). [978-93-83302-03-1].

Cases in Management and Journal publications (peer reviewed)

  • Vijayshankar Krishnamurthy and Suresh M. R. (2023). Public-Private Partnership (PPP) in the Sports Sector: A scan of the extant literature on the policy environment, global perspectives, and projects implemented by other sectors in India, International Journal. of Knowledge Management in Tourism and Hospitality (IJKMTH), Inderscience Publishers, Accepted for publication and in process. Indexed in cnpLINKer (CNPIEC), Google Scholar, J-Gate. IJKMTH is listed in Cabell’s Directory of Publishing Opportunities, JUFO
  • Vijayshankar Krishnamurthy and Suresh M. R. (2021). Performance Management in Non-Profit Sports Organisations using Balanced Scorecard: A scan of extant literature and an agenda for future research. Journal of Interdisciplinary Cycle Research, ISSN: 0022-1945, Vol.13 (4), April, pp.188-200.
  • Sabitha Niketh and Suresh M.R (2022), Implementing Green Marketing Strategy By Processed Food Companies – Can Sustainable Development & CSR Be Used In Marketing? International Journal of Food and Nutritional Sciences, UGC CARE Listed (Group -I till Dec 2022) Journal Volume 11,S Issue 3, Dec 2022
  • Suresh M. R. (2022). Innovations in Designing and Teaching Marketing Courses:  lessons and insights from cases and the way forward. Contemporary Research in Management: Volume XI. Mysore: Shri Dharmasthala  Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. ISBN: 978-93-83302-56-7, pp.35-68. Suresh, M. R. An earlier version was shortlisted for final round competition in International Conference on Management , IBA (2020).
  • Sabitha Niketh and Suresh M. R. (2021). Sustainability Marketing versus Green Marketing the Future of a Green Economy- Analysis based on Theory of Reasoned Action. Journal of Interdisciplinary Cycle Research, ISSN NO: 0022-1945, Vol.13 (3), March, pp.511-524.
  • Sabitha Niketh and Suresh M. R. (2021). Determinants of Consumer Behavior impacting Green Marketing. JASC: Journal of Applied Science and Computations, ISSN:1076-5131, Vol.8(12), pp.73-95
  • Suresh, M. R. (2019). Character competence and role of leadership: Insights from a faith-inspired social enterprise. Presidency Journal of Management Thought & Research, July-December, Vol.9 (2), ISSN: 2229-5275, pp.67-78. (One of the very few papers on this topic in the Indian context)
  • Suresh, M. R. (2019). Strategic Dimensions of Altruistic Organisations: Insights and lessons from two initiatives-SKDRDP and Asha Kirana. 3D IBA Journal of Management & Leadership (special issue), ISBN 2230 – 7524, January-June, Volume 10 (2). pp.59-71.
  • Suresh M. R. (2018). A ray of hope for people living with AIDS- Asha Kirana: Its Growth and Strategic Issues (a case study). Presidency Journal of Management Thought & Research (ISSN:2229-5275), Vol.8 (1), Jan–June, pp. 102-109. This case was released and widely disseminated in the National Aids Conference
  • Suresh, M. R. (2016). Leadership in social enterprise- dimensions and insights. Contemporary Research in Management – Vol. V. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].
  • Suresh, M.R. (2015). Product management practices in social enterprises – insight for mainstream business enterprises. Contemporary research in management – Vol IV. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
  • Suresh M. R. (2010) Strategic Responses of Enterprises in Market Environment -An Examination Across Ownership Form: Case Study of a Regional Cooperative Milk Producers’ Federation Ltd. (RCMPF), 3D-IBA Journal of Management and Leadership, Special Issue (Ed. Subhash Sharma & Sangeeta Menon), Jan-June 2010
  • Suresh, M.R., Mishra, B.N. and Joshi, Veena. Harinagar rural energy development project. Vikalpa- the journal for decisionmakers, 15(1); January-March 1990, IIM Ahmedabad 53-56p.
  • Suresh M. R (2021), ABC Regional Cooperative Dairy Federation’s Bottled Water Marketing Initiative, https://www.caseresearchaima.in/index.php/frontend/product_display/400 (part of AIMA case research centre)
  • Suresh M R and Vijay, Krishnamurthy (2022), Striving for Badminton for All: a Sports Endeavour at the Grassroots by Padukone Sports Management (accepted for publication) Cases in Management – VOL XI, SDMIMD, Mysore
  • Suresh M.R. (2021), Formulating Marketing Plan at Jayanagar Dairy Union Ltd (JDUL). Cases in Management- Vol. X, Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-55-0]. This is included in AIMA Case Research Centre collection. https://www.caseresearchaima.in/frontend/product_display/594
  • Suresh M. R and Vijay Krishnamurthy (2021), Sports City by Naya Raipur Development Authority in A Compendium of Cases in Public Private Partnership (Vol II), SDMIMD and Administrative Training Institute, Mysore (Govt of Karnataka)
  • Sunil M V and M R Suresh (2021), Rajiv Gandhi Super Speciality Hospital in A Compendium of Cases in Public Private Partnership (Vol I), SDMIMD and Administrative Training Institute, Mysore (Govt of Karnataka)
  • Suresh M. R. (2018). Entrepreneurship development for the bottom of pyramid: the RUDSETi initiative in Mysore. Cases in Management – Vol. VII. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
  • Suresh M. R. (2016). Strategic issues in marketing handicrafts: case of a state handicrafts development corporation. Cases in Management – Vol. V. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7].
  • Suresh, M.R. (2015). Business leadership through product strategy and challenges Ahead: the case of a successful dairy federation. Cases in Management- Vol IV. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]
  • M.R. Suresh and M.K.Sridhar (2014). Foundation for Leadership Development in Public Services (FLADPS) – Identifying core competence, Role Discovery and Scaling up. Cases in Management- Vol III. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]
  • Suresh, Maruthi R and Rao, Ullas (2013). Strategic responses of a social business: the case of an urban micro-finance institution. Cases in Management Vol II . Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]
  • Suresh, Maruthi R. and Sridhar, M. K. (2013). Innovation in Public Services Delivery: Case Study of Management Development Initiative in Karnataka’s School Education Department. Cases in Management Vol 1. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3]

Lead Article

  • Suresh, M.R. Marketing of short shelf-life perishables: issues and lessons (Cover Story). Marketing Mastermind, September 2007, 45-49p.

Papers Presented

Seminars / Symposiums

  • Suresh, M. R. Vellore Institute of Technology and University of Sydney, National seminar on rural marketing, Vellore, January 2004. Marketing strategies of rural producers organisations: issues and lessons.
  • Suresh, M. R., Veena Joshi and Mishra, B. N. National Institute of Rural Development (NIRD), Seminar on organisational dynamics of rural development, Hyderabad, July 1988. Dissemination of renewable energy technologies – experiences of a field team.
  • Suresh M. R., Keynote paper in the International Conference on Advances in Leadership & Management Merging Eastern & Western Perspectives, IBA Bangalore and Zurich University, 2017

Grants and Patents

  • Winner of Emerald group (UK) – AIMA Indian Management Research Fund Award, 2008-09. Only proposal (jointly with Dr M K Sridhar and Dr Rajendra Joshi) selected for award that year from India. Focused on Grassroots Leadership in Public School Education in Karnataka as part of the study.
  • WeSchool- AIMS Silver Medal for Innovation (among the top two innovations in India (2009-10), for my Socially Relevant Project (SRP) initiative at SDMIMD.
  • Higher Education Forum (HEF), Mumbai, Award for Academic Excellence for outstanding contribution to teaching and research across institutions where I have worked, 2018-19
  • Best Reviewer Award from Global Business Research Journals (GBRJ) & the Advisory Board (Policies), Chosen as one of the 10 ‘Best Reviewers’ from around 450 reviewers from across the world 2018-19
  • My case Marketing Edible Oil by Deshfed was selected for IRMA Case Book in 2009. One of the few cases selected that year
  • At TERI my research proposals with Dr V Joshi,  on Institutional design for people-managed forests won the WWF-Conservation Foundation, Osborn Policy Grants program 1992-93. One of the two proposals selected with Indian focus that year.

Management Development Programs / Executive Development Programs / Consultancy

Management Development Programs

  • Conceived, conceptualised and designed as Principal Coordinator for many Management Development Programs for NDDB supported cooperatives, KMF-Bangalore, AMUL/GCMMF, SIFFS-Thiruvananthapuram (multiple programs)
  • On Education Management through AZIM PREMJI FOUNDATION supported initiative (different from the earlier one) – 2 programs for officers of Govt of Karnataka
  • Designed training interventions focused on preparing Cooperatives for a competitive scenario and building management competence in functional and strategic areas, CIP Hyderabad (multiple programs)
  • Module for IRMA-ICA (Japan) international cooperative program.
  • Modules in TERI- IAS officers training program sponsored by Ministry of Personnel.
  • Designed and offered open MDPs on Dimensions of Leadership for both profit and non-profit contexts (multiple programs)
  • Research for market and product management, (TVS group company)
  • Team Member, FDP on Entrepreneurship for NIE, Mysore
  • Team Member, MDP on Marketing for SDM Ayurveda
  • Team Member, FDP for School Teachers on Leadership
  • Handled sessions as Course Resource person in many MDPs and FDPs.
  • Delivered keynote addresses on themes such as Research Methods, Strategy, Greening of Businesses, Citizen’s Charter to improve Public Service Management. These have been in various professional fora and knowledge institutions

MAJOR RESEARCH, CONSULTANCY PROJECTS

I have led around 26 major research and consultancy assignments either as a principal researcher or handled my component independently with client interface. These were on a variety of themes calling for application of management concepts in complex contexts. Findings of a few studies have been presented in conferences. Most of these study reports are confidential in nature in view of their commercial/strategic dimensions / policy relevance.

Book Reviews

Suresh, M.R. New mantras in corporate corridors – from ancient roots to global routes. New mantras in corporate corridors: from ancient roots to Global routes. Global CEO 8(11); November 2008. 76-78p.