GL – Ms. Sona Rawal

Guest Session at Indus Business Academy, Bangalore

on

Introduction to Sales and Marketing: Hospitality Industry

Speaker: Ms. Sona Rawal, Director of Sales, Radisson Blu Hotel, Dubai Deira Creek

Date: 10 August 2020

The students of IBA got the opportunity to first-hand experience and learn how Sales & Marketing happens in the Hospitality industry. Ms Rawal discussed various aspects of sales by covering topics ranging from managing sales & marketing teams to a three-part sales process, marketing segmentation, distribution & promotion strategies adopted by a hotel, PR and media planning strategies, and much more.

She highlighted the impact of Covid-19 on the hospitality industry and shared her views on how the industry is coping and strategising for the new normal.

The session was highly interactive, and Ms Rawal answered several questions raised by the students.