Guest Lecture – Mr. Anoop Belur

Guest Lecture on Creativity, Innovation and Entrepreneurship

IBA Bangalore organised a guest lecture by Mr Anoop Belur Srinivasan Sir which was undoubtedly very much informative and helpful in making us understand the role of creativity & innovation in Entrepreneurship.

The session started with the term “Design” which means conceiving & planning what doesn’t exist, ” Product Design” where a product or service is created to meet the needs of people, where the steps are- Discovery, Invention, Creativity, and Innovation. The interaction went on with the concept of Industrial Design- discovery, concept, design, present, tooling, prototype, manufacture, and delivery. It was followed by the concept of creativity which means acting or adopting a thought, borrowing & then combining. It has 5 steps- Information, Incubation, Illumination, Integration and Illustration.

Then, he made us aware that there is no sense in making a product which cannot be marketed. The discussion proceeded with the concept of Design theories- Empirical, original, Variant, Bottom Up, Top Down. He enlightened us with the concept of brainstorming- playing with random ideas in groups, mind storming – exercising one’s mind alone. He made it even more engaging by giving Wrist watch assignments and knowledge about ergonomics, anthropometrics (DFM& DFA), and watch mechanisms (Analogue, Digital, Pseudo Analogue).

Lastly, he concluded the session by talking about the 4Ps Marketing Mix tool required for product promotion, customer need & wants and a silver lining between both & cited classic examples of Indian Aesthetic sense story of Maruti Esteem, Mahindra Supro Van, Tata ACE, Case Study of YAHAMA YBX Pre-launch.

So, we are really overwhelmed & delighted to have him here & look forward to attending more sessions of this kind from his side.