Kalakshetra 2017-19

Kalakshetra 2017-19

The intricacies of managing any project are continuously evolving and becoming complex. Kalakshetra, IBA’s unique approach of teaching Project Management to its students, is not far behind in making students understand and face that fact.

This year in Kalakshtra, the students of 2017-19 were divided into 15 groups and had to run 2 projects:

1. Each group was allocated names of the alumni and had to find their whereabouts and move them through sales funnel, ensuring that they land up at the Alumni meet. The hit ratio of actual alumni landing will determine a part of students’ marks. The objective was 2 fold: update the alumni database and maximize footfalls for the Alumni meet.
2. Each group had to set up a food / entertainment stall in the convocation ground from 10:30 AM onwards and ensure that food and refreshments are available throughout the day. The profits they make will determine their marks. In this part students had to determine product mix, pricing, packaging, competition, inventory management, financing – break even, profit maximization etc.

A set of tutors were appointed to monitor students’ projects. As a primary stakeholder in the success of these projects, they were empowered to express any direct concern to the group, and the group had to report into them the progress on demand basis.

As for the stalls, a total of 16 stalls were set up (including an alumni stall selling memorabilia). Each stall 7 feet in width, provided with tube lights and power points with electric supply provided by IBA. Students had to organize a table with a drawer for coupons, and all cooking and serving utensils on their own.

The students had to brainstorm among themselves and realize all possible risks and dangers (fire, rain, etc.), devise suitable exigencies for them, and ensure necessary arrangements are made with help from IBA management.

No cash transaction was allowed and all sales were to be done using coupons. Coupons were to be purchased from a central counter by all buyers.

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Kalakshetra 2017