Workshop on New Frontiers in Marketing – the Challenges Ahead Organised by IBA Marketing Forum Date: 21st November 2015 The workshop organized by IBA Marketing Forum (IBAMF) proved to be a milestone for IBAMF in its objective towards promotion of …
Date: 20th June 2015 Mr. Anant Patil, Head – Marketing at Phoenix Market City Bangalore had a session with the students regarding Marketing Plan for a Shopping Mall. Mr. Anant started the session by telling the students that more than …
The virtue and risk of segmentation We have heard of the saying, “Divide and Rule.” In Marketing, we call it segmentation, wherein we break up our target market by Demographics (who we are), Attitudes (What we think and believe) and …
Workshop On My Fifty years in Marketing By Dr. Madhav Kacker 21st March 2014 Time: 10:00 AM to 1:00 PM Venue: Indus Business Academy, Bangalore Introduction In this informal interaction Dr. Madhav narrated his own story unfolding a long academic …